The business value of developer relations : how and why technical communities are key to your success
Mary Thengvall (Author), Jono Bacon
Discover the true value of developer relations as you learn to build and maintain positive relationships with your developer community. Use the principles laid out in this book to walk through your company goals and discover how you can formulate a plan tailored to your specific needs. Understand why Developer Advocates (and Developer Relations teams) are just like avocados -- the good kind of fat. First you will understand the value of a technical community: why you need to foster a community and how to do it. Then you will learn how to be involved in community building on a daily basis: finding the right audience, walking the tightrops between representing the company and building a personal brand, in-person events, and more. Featuring interviews with Developer Relations professionals from successful companies, including Red Hat, Google, Chef Docker, Mozilla, SparkPost, Heroku, Twilio, and CoreOS, and with a foreword by Jono Bacon, "The business value of developer relations" is the perfect book for anyone who is working in the tech industry and wants to understand where DevRel is now and how to get involved. Don't get left behind-- Join the community today
xxiii, 237 pages : illustrations ; 26 cm
9781484237472, 1484237471
1035510947
Introduction
Part 1. What is the value of a technical community? An introduction to community
Selling community to your company
Keeping a pulse on the community
Measuring your success
Building a developer relations team
Part 2. Building and engaging with the community. Finding your community
Building a healthy community
In-person events : the how, why, and where
Dealing with common community issues
Building your personal brand
Appendix A: Trip reports
Appendix B: Event scorecard
Appendix C: Hackathon one-page handout
Appendix D: Developer resource card
Appendix E: Sample event process and playbook