E-commerce
Shows how firms gain competitive advantage in the New Economy. This book introduces a number of concepts, frameworks, and tools that benefit both students and managers. It also offers a framework for thinking through, planning, teaching and managing e-Business.
Print Book, English, ©2001
McGraw-Hill/Irwin MarketspaceU, Boston, ©2001
xxxv, 420 pages : illustrations ; 26 cm
9790071189452, 9780072465211, 9780071189453, 9780071120524, 0072465212, 0071189459, 0071120521
46366473
Chapter 1: Overview of E-commerce Framework Chapter 2: Framing the Market Opportunity Chapter 3: Business Models Chapter 4: Customer Interface Chapter 5: Market Communications and Branding Chapter 6: Implementation Chapter 7: Metrics Chapter 8: Valuation Chapter 9: Network Infrastructure Chapter 10: Media Convergence