Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
In a book that challenges everything you thought you knew about the requirements for strategic success, Kim and Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and 30 industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"--Untapped new market spaces ripe for growth. Such strategic moves--which the authors call "value innovation"--create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant.--From publisher description
Print Book, English, ©2005
Harvard Business School Press, Boston, Mass., ©2005
Guide (Descripteur de forme)
xv, 240 pages : illustrations ; 25 cm
9781591396192, 9781417589050, 1591396190, 1417589051
56421900