I'm Feeling Lucky: The Confessions of Google Employee Number 59

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Houghton Mifflin Harcourt, 2011 - 416 páginas
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Comparing Google to an ordinary business is like comparing a rocket to an Edsel. No academic analysis or bystander's account can capture it. Now Doug Edwards, Employee Number 59, offers the first inside view of Google, giving readers a chance to fully experience the bizarre mix of camaraderie and competition at this phenomenal company. Edwards, Google's first director of marketing and brand management, describes it as it happened. We see the first, pioneering steps of Larry Page and Sergey Brin, the company's young, idiosyncratic partners; the evolution of the company's famously nonhierarchical structure (where every employee finds a problem to tackle or a feature to create and works independently); the development of brand identity; the races to develop and implement each new feature; and the many ideas that never came to pass. Above all, Edwards—a former journalist who knows how to write—captures the “Google Experience,” the rollercoaster ride of being part of a company creating itself in a whole new universe.

I'm Feeling Lucky captures for the first time the unique, self-invented, yet profoundly important culture of the world's most transformative corporation.
 

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LibraryThing Review

Comentário do usuário  - being_b - LibraryThing

Interesting stuff. However, I hated how there would be all this grim foreshadowing every few chapters that would... peter out into nothing. Truly an irritating stylistic tic. Ler resenha completa

LibraryThing Review

Comentário do usuário  - HadriantheBlind - LibraryThing

An interesting insider's look at Google. The author does not have much of a technology background (he is older than the majority of the staff, and in marketing), so he does have a true 'outsider's ... Ler resenha completa

Páginas selecionadas

Conteúdo

Google Grows and Finds Its Voice
153
Where We Stand
243
Can This Really Be the End?
375
Timeline of Google Events
391
Glossary
394
Acknowledgments
399
Index
402
Back Flap
417
Back Cover
418
Spine
419
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Sobre o autor (2011)

DOUG EDWARDSwas the director of consumer marketing and brand management at Google from 1999 to 2005 and was responsible for setting the tone and direction of the company's communications with its users. Prior to joining Google, Edwards was the online brand group manager for the San Jose Mercury News, where he conceived and led development of the technology news site siliconvalley.com.

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