Mass Media, An Aging Population, and the Baby BoomersRoutledge, 6 de mai. de 2016 - 202 páginas As the oldest members of the baby boomer generation head into their retirement years, this demographic shift is having a substantial influence on uses of mass media, as well as the images portrayed in these media. Mass Media, An Aging Population, and the Baby Boomers provides a comprehensive examination of the relationship between media and aging issues, addressing mass media theory and practice as it relates to older Americans. Reviewing current research on communication and gerontology, authors Michael Hilt and Jeremy Lipschultz focus on aging baby boomers and their experiences with television, radio, print media, entertainment, advertising and public relations, along with the Internet and new media. They draw from studies about health and sexuality to understand views of aging, and present a view of older people as important players in the political process. Hilt and Lipschultz conclude the volume by addressing trends and making predictions related to baby boomers and mass media. Providing a timely and insightful examination of the linkage between mass media and aging issues, this volume will prove a valuable resource for scholars and students in media and gerontology. It is intended for use in coursework addressing such topics as mass communication and society, media and aging, media and public opinion, sociology, and social gerontology. |
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Página vii
... Retirement Worries 132 AARP Case Study: Election 2000 133 AARP and Its Publications 134 Relevant Print Media Studies 134 AARP Publication Content 136 Patterns and Themes 142 Interpreting AARP Publication Content 142 The Future of Baby ...
... Retirement Worries 132 AARP Case Study: Election 2000 133 AARP and Its Publications 134 Relevant Print Media Studies 134 AARP Publication Content 136 Patterns and Themes 142 Interpreting AARP Publication Content 142 The Future of Baby ...
Página xiii
... retirement years. Uses of mass media, as well as the images portrayed, are already being influenced by the demographic shift. For example, when Federal Reserve Board Chairman Alan Greenspan warned in 2004 that, in about a decade, Social ...
... retirement years. Uses of mass media, as well as the images portrayed, are already being influenced by the demographic shift. For example, when Federal Reserve Board Chairman Alan Greenspan warned in 2004 that, in about a decade, Social ...
Página 1
... retirement years. The youngest in this group are 40-plus, and face middle age with an eye toward their senior years. The oldest boomers should be planning retirement. All 77 million baby boomers are sure to influence politics, the ...
... retirement years. The youngest in this group are 40-plus, and face middle age with an eye toward their senior years. The oldest boomers should be planning retirement. All 77 million baby boomers are sure to influence politics, the ...
Página 3
... retirement, health care costs, disability, and care giving (AARP, 1998). AARP identified the five segments of the baby boomer generation (Fig. 1.1, Table 1.1): the Strugglers (9%), the Anxious (23%), the Enthusiasts (13%), the Self ...
... retirement, health care costs, disability, and care giving (AARP, 1998). AARP identified the five segments of the baby boomer generation (Fig. 1.1, Table 1.1): the Strugglers (9%), the Anxious (23%), the Enthusiasts (13%), the Self ...
Página 4
... retirement · Pessimistic about retirement · Not satisfied with savings for retirement · Concerned about health care coverage · Do not plan to work at all during retirement · Optimistic about retirement years · Cannot wait to retire ...
... retirement · Pessimistic about retirement · Not satisfied with savings for retirement · Concerned about health care coverage · Do not plan to work at all during retirement · Optimistic about retirement years · Cannot wait to retire ...
Conteúdo
1 | |
2 Theory and Research on Communication and Gerontology | 12 |
3 RadioTelevision News and the Elderly | 33 |
4 Print Media and the Elderly | 50 |
5 Entertainment Media | 63 |
6 Advertising Public Relations and Advocacy | 77 |
7 Internet and New Media | 93 |
8 Health and Sexual Media Content | 116 |
9 Political Issues of Media and Gerontology | 129 |
10 Aging Americans Mass Media and the Future | 147 |
References | 159 |
Author Index | 177 |
Subject Index | 183 |
Outras edições - Ver todos
Mass Media, An Aging Population, and the Baby Boomers Michael L. Hilt,Jeremy H. Lipschultz Visualização parcial - 2016 |
Mass Media, an Aging Population, and the Baby Boomers Michael L. Hilt,Jeremy Harris Lipschultz Prévia não disponível - 2005 |
Mass Media, an Aging Population, and the Baby Boomers Michael L. Hilt,Jeremy Harris Lipschultz Prévia não disponível - 2005 |
Termos e frases comuns
50 and older AARP Bulletin AARP’s active advertising age group ageism aging baby boomers anchor audience baby boom boomers age broadcast Bush cable cable television campaign chapter Christine Craft communication computer-mediated communication crime culture demographic disengagement Dychtwald e-mail elderly election entertainment example featured focus focused found that older gerontology Golden Girls Hilt images important income interaction interest Internet interpersonal issues John Glenn lifestyle Lipschultz LISA STARK living magazines mass media media coverage Medicare million Modern Maturity negative stereotypes newscasts newspapers Newsweek offer old age older adults older Americans older consumers older readers older viewers Peter Jennings political population portrayals portrayed presidential producers radio reality reported retirement SeniorNet seniors Social Security society Source spend stereotypes story suggested sumers target television tion watching World younger