Mass Media, An Aging Population, and the Baby BoomersRoutledge, 6 de mai. de 2016 - 202 páginas As the oldest members of the baby boomer generation head into their retirement years, this demographic shift is having a substantial influence on uses of mass media, as well as the images portrayed in these media. Mass Media, An Aging Population, and the Baby Boomers provides a comprehensive examination of the relationship between media and aging issues, addressing mass media theory and practice as it relates to older Americans. Reviewing current research on communication and gerontology, authors Michael Hilt and Jeremy Lipschultz focus on aging baby boomers and their experiences with television, radio, print media, entertainment, advertising and public relations, along with the Internet and new media. They draw from studies about health and sexuality to understand views of aging, and present a view of older people as important players in the political process. Hilt and Lipschultz conclude the volume by addressing trends and making predictions related to baby boomers and mass media. Providing a timely and insightful examination of the linkage between mass media and aging issues, this volume will prove a valuable resource for scholars and students in media and gerontology. It is intended for use in coursework addressing such topics as mass communication and society, media and aging, media and public opinion, sociology, and social gerontology. |
De dentro do livro
Resultados 1-5 de 45
Página vi
... Coverage 44 Targeting Older People Through Crime Coverage 46 Marketing and Television News 48 Chapter Summary 48 Review Questions 49. 4. Print Media and the Elderly Newspaper Readership Data 50 Newspaper Content and Older People 52 ...
... Coverage 44 Targeting Older People Through Crime Coverage 46 Marketing and Television News 48 Chapter Summary 48 Review Questions 49. 4. Print Media and the Elderly Newspaper Readership Data 50 Newspaper Content and Older People 52 ...
Página vii
... Media Content 116 No Sex, Many Lies, and Not Much Videotape: Aging, Health, Sex, and the Media 116 Ageism 117 Lexicon 119 The Changing Face of Aging 120 Reluctant Coverage 121 Myths of Aging 122 Biased Treatment 123 Healthy People 2010 ...
... Media Content 116 No Sex, Many Lies, and Not Much Videotape: Aging, Health, Sex, and the Media 116 Ageism 117 Lexicon 119 The Changing Face of Aging 120 Reluctant Coverage 121 Myths of Aging 122 Biased Treatment 123 Healthy People 2010 ...
Página xiii
... media coverage of aging issues is expected to expand, and scholars from a variety of fields have become interested. Gerontologists and speech communication researchers were some of the first to recognize the importance of this area of ...
... media coverage of aging issues is expected to expand, and scholars from a variety of fields have become interested. Gerontologists and speech communication researchers were some of the first to recognize the importance of this area of ...
Página 4
... coverage · Do not plan to work at all during retirement · Optimistic about retirement years · Cannot wait to retire · Currently investing in range of savings approaches · Confident about retirement income · Satisfied with amount ...
... coverage · Do not plan to work at all during retirement · Optimistic about retirement years · Cannot wait to retire · Currently investing in range of savings approaches · Confident about retirement income · Satisfied with amount ...
Página 6
... media messages about aging. Media are seen as being responsible for cultivating some views of aging: Through exposure to elderly television and movie characters we may develop conceptions of what later life might hold for aging ...
... media messages about aging. Media are seen as being responsible for cultivating some views of aging: Through exposure to elderly television and movie characters we may develop conceptions of what later life might hold for aging ...
Conteúdo
1 | |
2 Theory and Research on Communication and Gerontology | 12 |
3 RadioTelevision News and the Elderly | 33 |
4 Print Media and the Elderly | 50 |
5 Entertainment Media | 63 |
6 Advertising Public Relations and Advocacy | 77 |
7 Internet and New Media | 93 |
8 Health and Sexual Media Content | 116 |
9 Political Issues of Media and Gerontology | 129 |
10 Aging Americans Mass Media and the Future | 147 |
References | 159 |
Author Index | 177 |
Subject Index | 183 |
Outras edições - Ver todos
Mass Media, An Aging Population, and the Baby Boomers Michael L. Hilt,Jeremy H. Lipschultz Visualização parcial - 2016 |
Mass Media, an Aging Population, and the Baby Boomers Michael L. Hilt,Jeremy Harris Lipschultz Prévia não disponível - 2005 |
Mass Media, an Aging Population, and the Baby Boomers Michael L. Hilt,Jeremy Harris Lipschultz Prévia não disponível - 2005 |
Termos e frases comuns
50 and older AARP Bulletin AARP’s active advertising age group ageism aging baby boomers anchor audience baby boom boomers age broadcast Bush cable cable television campaign chapter Christine Craft communication computer-mediated communication crime culture demographic disengagement Dychtwald e-mail elderly election entertainment example featured focus focused found that older gerontology Golden Girls Hilt images important income interaction interest Internet interpersonal issues John Glenn lifestyle Lipschultz LISA STARK living magazines mass media media coverage Medicare million Modern Maturity negative stereotypes newscasts newspapers Newsweek offer old age older adults older Americans older consumers older readers older viewers Peter Jennings political population portrayals portrayed presidential producers radio reality reported retirement SeniorNet seniors Social Security society Source spend stereotypes story suggested sumers target television tion watching World younger