Mass Media, An Aging Population, and the Baby BoomersRoutledge, 6 de mai. de 2016 - 202 páginas As the oldest members of the baby boomer generation head into their retirement years, this demographic shift is having a substantial influence on uses of mass media, as well as the images portrayed in these media. Mass Media, An Aging Population, and the Baby Boomers provides a comprehensive examination of the relationship between media and aging issues, addressing mass media theory and practice as it relates to older Americans. Reviewing current research on communication and gerontology, authors Michael Hilt and Jeremy Lipschultz focus on aging baby boomers and their experiences with television, radio, print media, entertainment, advertising and public relations, along with the Internet and new media. They draw from studies about health and sexuality to understand views of aging, and present a view of older people as important players in the political process. Hilt and Lipschultz conclude the volume by addressing trends and making predictions related to baby boomers and mass media. Providing a timely and insightful examination of the linkage between mass media and aging issues, this volume will prove a valuable resource for scholars and students in media and gerontology. It is intended for use in coursework addressing such topics as mass communication and society, media and aging, media and public opinion, sociology, and social gerontology. |
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Página vi
... Public Relations, and Advocacy Demographics and Psychographics 77 Marketing and Aging 81 Corporate Communication 87 Nonprofit Agency Communication 88 72 33 50 63 77 Opinion Formation 89 Chapter Summary 92 Review Questions 92 7 vi N ...
... Public Relations, and Advocacy Demographics and Psychographics 77 Marketing and Aging 81 Corporate Communication 87 Nonprofit Agency Communication 88 72 33 50 63 77 Opinion Formation 89 Chapter Summary 92 Review Questions 92 7 vi N ...
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... demographic shift. For example, when Federal Reserve Board Chairman Alan Greenspan warned in 2004 that, in about a decade, Social Security and Medicare funding shortfalls would be driven by baby boomer retirements, the story was ...
... demographic shift. For example, when Federal Reserve Board Chairman Alan Greenspan warned in 2004 that, in about a decade, Social Security and Medicare funding shortfalls would be driven by baby boomer retirements, the story was ...
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... demographic group. Chapter 10 addresses trends and predictions related to baby boomers and mass media. The influence of mass media on society, the dynamics of social change, and the aging of America combine to create new opportunities ...
... demographic group. Chapter 10 addresses trends and predictions related to baby boomers and mass media. The influence of mass media on society, the dynamics of social change, and the aging of America combine to create new opportunities ...
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Conteúdo
1 | |
2 Theory and Research on Communication and Gerontology | 12 |
3 RadioTelevision News and the Elderly | 33 |
4 Print Media and the Elderly | 50 |
5 Entertainment Media | 63 |
6 Advertising Public Relations and Advocacy | 77 |
7 Internet and New Media | 93 |
8 Health and Sexual Media Content | 116 |
9 Political Issues of Media and Gerontology | 129 |
10 Aging Americans Mass Media and the Future | 147 |
References | 159 |
Author Index | 177 |
Subject Index | 183 |
Outras edições - Ver todos
Mass Media, An Aging Population, and the Baby Boomers Michael L. Hilt,Jeremy H. Lipschultz Visualização parcial - 2016 |
Mass Media, an Aging Population, and the Baby Boomers Michael L. Hilt,Jeremy Harris Lipschultz Prévia não disponível - 2005 |
Mass Media, an Aging Population, and the Baby Boomers Michael L. Hilt,Jeremy Harris Lipschultz Prévia não disponível - 2005 |
Termos e frases comuns
50 and older AARP Bulletin AARP’s active advertising age group ageism aging baby boomers anchor audience baby boom boomers age broadcast Bush cable cable television campaign chapter Christine Craft communication computer-mediated communication crime culture demographic disengagement Dychtwald e-mail elderly election entertainment example featured focus focused found that older gerontology Golden Girls Hilt images important income interaction interest Internet interpersonal issues John Glenn lifestyle Lipschultz LISA STARK living magazines mass media media coverage Medicare million Modern Maturity negative stereotypes newscasts newspapers Newsweek offer old age older adults older Americans older consumers older readers older viewers Peter Jennings political population portrayals portrayed presidential producers radio reality reported retirement SeniorNet seniors Social Security society Source spend stereotypes story suggested sumers target television tion watching World younger