Gender and Technology in the MakingSAGE Publications, 1993 - 185 páginas This innovative book demonstrates the making of gender and technology as comparable social processes, one helping shape the other. The authors take as an example the microwave oven, a recent innovation in domestic technology that neatly encapsulates the technology//gender relation. In the microwave, masculine engineering encounters an age old woman's technology: cooking. The authors show how the microwave begins as a state-of-the-art masculine technology, is translated in the retail trade into a `family' commodity, one of a range of domestic white goods, and eventually settles into the kitchen alongside other humble feminine appliances; unlike the old cooker, however, the microwave retains just a whiff of aftershave. The au |
Conteúdo
Achieving a New Technology | 16 |
Gender in the MicrowaveWorld | 41 |
The Engineer and the Home Economist | 75 |
Direitos autorais | |
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actor-world actors advertising appliances Arrow artifact Association brown Bunnett's camcorders cent Chapter consumer cookery culture Design Engineering Electro UK equipment felt female feminist firm fuzzy logic gender identity gender pattern gender relations gender symbolism head office heat home economics home economists Home-Tec household housework individual industry innovation instance interesting interviewed involved Japan Japanese labour liquid crystal display magnetron male material meals microwave cooking microwave oven microwave production microwave-world models part-time practice product manager Product Planning Production Engineering purchase responsibility retail role Ruth Schwartz Cowan sales assistant sales staff seen selling selling technique sexual division shaping shops skills social sphere Tec-Care technical technology relations tend Test Kitchen things tion Tracy washing machine woman women Wonderworld workforce