The Practical Guide to Information DesignJohn Wiley & Sons, 19 de jan. de 2011 - 272 páginas The definitive, behind-the-scenes guide to mastering information design Finally, in one usable format, here's your single-volume resource for designing clear projects that really work for your audience. The Practical Guide to Information Design provides all the tools, resources, and best practices that designers need to create highly successful print and digital information design projects. A brilliant combination of practice and theory, this highly visual book covers the principles of design, perception, and usability, complete with step-by-step examples that feature the work of today's leading professionals. Comprehensively illustrated with hundreds of valuable graphs, maps, tables, line drawings, and photos, The Practical Guide to Information Design features: * Complete descriptions and comparisons of various formats * A range of helpful exercises to reinforce covered material * Handy summary boxes, bulleted lists, captions, and examples * A wealth of useful resources for professionals and students |
Conteúdo
| 1 | |
Section I Audience Identifying the Audience | 13 |
Section II Word design How to Design Understandably | 89 |
Section III Picture design How to Design Meaningful Graphics | 169 |
| 243 | |
| 251 | |
About the author | 264 |
Color Plates | 265 |
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Termos e frases comuns
answer Art director audi audience members audience’s avoid background Belser bigger brochure caps clarity clear Client Color Plate columns com con Condé Nast Publications Condé Nast Traveler consistent contrast Creative director Design firm diagram dot gain elements example EXERCISE focus golden ratio graph graphic design grid Grimwade guidelines headings headline Here’s icons illustration information design information-design interviews Joel Katz Kosslyn labels lanes layout legibility letters look meaning Mijksenaar newsletter Nigel Holmes nonverbal notice paragraph pull quotes questions readers redesign Richard Saul Wurman says schedule sentences serif signs Stephen Kosslyn Steve Krug style sheet swim symbols tell tend they’re tion typeface understand usability users viewers visual wayfinding what’s writing x-height you’ll you’re