HarperCollins, 2005 - 372 páginas
The ultimate business how-to book by the icon of American business and one of the world's most revered and respected leaders, Jack Welch, former CEO of General Electric. and more than that, it identifies the central, immutable principals of doing business right and doing it well. dirty, hire, fire, make hard decisions, and pay the price when those decisions are wrong, said Welch. I see this book as a handbook for people in the trenches, turning their companies and the economy around, not just today, but for years to come. I think it will be useful for people just starting their careers or their own businesses to seasoned managers running multi-billion dollar enterprises. I've learned an enormous amount about what works and what doesn't work throughout my career and I'm very excited about sharing it in Winning. in three critical areas: working within an organization, dealing with competitors, and handling matters of life and career. collaboration with his fiancee, Suzy Wetlaufer, who will co-author Winning. Wetlaufer, the former editor of the Harvard Business Review, brings expertise in management, writing talent and a woman's sensibility to articulating the components of Welch's success.