DIFFUSION OF INNOVATIONS 3RD E REVFree Press, 1983 - 453 páginas Covers the theoretical framework and research evidence supporting an updated model of diffusion and presents a new intellectual venture, in that new concepts and new theoretical viewpoints are introduced. It reflects a more critical stance of difussion studies which have been based on a linear model of communication, the process by which messages are transferred from a source to a receiver. It shows the improved understanding that can be achieved by conceptualizing certain kinds of diffusion in light of the convergence model whereby participants create and share information with. |
Conteúdo
ELEMENTS OF DIFFUSION | 1 |
Innovations Do Not Sell Themselves | 7 |
Diffusion of Hybrid Corn in lowa | 32 |
Direitos autorais | |
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adopt an innovation adopt or reject adopter categories agency analysis barefoot doctors behavior change agent contact Chapter characteristics clients cliques communication channels cosmopolite decentralized diffusion systems degree developing nations diffusion networks diffusion of innovations diffusion process diffusion publications diffusion research diffusion scholars diffusion studies discontinuance drug Earlier adopters effects example family planning farm farmers gammanym heterophily homophily hybrid corn idea implementation important independent variables individual individual-blame inno innovation process innovation-decision process innovation's interpersonal networks investigations Iowa laggards later adopters mass media network links no-till farming novation occur opinion leaders opinion leadership organization organizational paradigm perceived percent positively related potential adopters pro-innovation bias problem QWERTY rate of adoption re-invention relative advantage research traditions respondents role rural sociology Ryan and Gross sion snowmobile social system socioeconomic status stage structure technological innovation tion Troy School uncertainty United usually village warfarin Yir Yoront