Mass Media, An Aging Population, and the Baby BoomersRoutledge, 6 de mai. de 2016 - 202 páginas As the oldest members of the baby boomer generation head into their retirement years, this demographic shift is having a substantial influence on uses of mass media, as well as the images portrayed in these media. Mass Media, An Aging Population, and the Baby Boomers provides a comprehensive examination of the relationship between media and aging issues, addressing mass media theory and practice as it relates to older Americans. Reviewing current research on communication and gerontology, authors Michael Hilt and Jeremy Lipschultz focus on aging baby boomers and their experiences with television, radio, print media, entertainment, advertising and public relations, along with the Internet and new media. They draw from studies about health and sexuality to understand views of aging, and present a view of older people as important players in the political process. Hilt and Lipschultz conclude the volume by addressing trends and making predictions related to baby boomers and mass media. Providing a timely and insightful examination of the linkage between mass media and aging issues, this volume will prove a valuable resource for scholars and students in media and gerontology. It is intended for use in coursework addressing such topics as mass communication and society, media and aging, media and public opinion, sociology, and social gerontology. |
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... watching TV, which is 22 minutes more a day, on average, than adults age 18 to 34. The median age for the world increased from 23.6 years in 1950 to 26.4 years in 2000. The United Nations Population Division predicted that, by 2050, the ...
... watching TV, which is 22 minutes more a day, on average, than adults age 18 to 34. The median age for the world increased from 23.6 years in 1950 to 26.4 years in 2000. The United Nations Population Division predicted that, by 2050, the ...
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... watching television and the elderly have the lowest volunteerism rate of all age groups. Unfortunately, mature-oriented affinity and advocacy organizations have become more concerned about what their constituency might get from society ...
... watching television and the elderly have the lowest volunteerism rate of all age groups. Unfortunately, mature-oriented affinity and advocacy organizations have become more concerned about what their constituency might get from society ...
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... watching television than reading newspapers, and watch more television than any other age group (Atkins, Jenkins, & Perkins, 1990–1991; Moss & Lawton, 1982). While watching television, the older viewer prefers news, documentaries, and ...
... watching television than reading newspapers, and watch more television than any other age group (Atkins, Jenkins, & Perkins, 1990–1991; Moss & Lawton, 1982). While watching television, the older viewer prefers news, documentaries, and ...
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... watched television news. This heavy use of television news remained 14 years later, when Goodman (1990) found that older men and women favored ... watching a particular show, in other words, the ratings. If the ratings are low, or if.
... watched television news. This heavy use of television news remained 14 years later, when Goodman (1990) found that older men and women favored ... watching a particular show, in other words, the ratings. If the ratings are low, or if.
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Conteúdo
RadioTelevision News and the Elderly | |
Print Media and the Elderly | |
Entertainment Media | |
Advertising Public Relations and Advocacy | |
Internet and New Media | |
Health and Sexual Media Content | |
Political Issues of Media and Gerontology | |
Aging Americans Mass Media and the Future | |
References | |
Author Index | |
Subject Index | |
Outras edições - Ver todos
Mass Media, An Aging Population, and the Baby Boomers Michael L. Hilt,Jeremy H. Lipschultz Visualização parcial - 2016 |
Mass Media, an Aging Population, and the Baby Boomers Michael L. Hilt,Jeremy Harris Lipschultz Prévia não disponível - 2005 |
Mass Media, an Aging Population, and the Baby Boomers Michael L. Hilt,Jeremy Harris Lipschultz Prévia não disponível - 2005 |
Termos e frases comuns
50 and older AARP Bulletin AARP’s active advertising age group Ageism aging baby boomers American Life Project attitudes audience baby boom behavior boomers age Broadcasting cable campaign Christine Craft computer-mediated communication crime culture demographic Dychtwald e-mail Educational Gerontology elderly election entertainment example focus focused Gerbner Gerontology Glenn Golden Girls gratifications Hilt images important income interaction interest Internet interpersonal issues John Glenn Kogan lifestyle Lipschultz Lisa Stark living magazines mass communication mass media media coverage Medicare million Modern Maturity National Public Radio negative stereotypes newscasts newspaper Newsweek old age older adults older Americans older consumers older readers older viewers perception political population portrayal of older portrayed radio reality reported retirement Retrieved Rubin SeniorNet seniors Social Security society stereotypes story target television USA Today watching women World York younger