Mass Media, An Aging Population, and the Baby BoomersRoutledge, 6 de mai. de 2016 - 202 páginas As the oldest members of the baby boomer generation head into their retirement years, this demographic shift is having a substantial influence on uses of mass media, as well as the images portrayed in these media. Mass Media, An Aging Population, and the Baby Boomers provides a comprehensive examination of the relationship between media and aging issues, addressing mass media theory and practice as it relates to older Americans. Reviewing current research on communication and gerontology, authors Michael Hilt and Jeremy Lipschultz focus on aging baby boomers and their experiences with television, radio, print media, entertainment, advertising and public relations, along with the Internet and new media. They draw from studies about health and sexuality to understand views of aging, and present a view of older people as important players in the political process. Hilt and Lipschultz conclude the volume by addressing trends and making predictions related to baby boomers and mass media. Providing a timely and insightful examination of the linkage between mass media and aging issues, this volume will prove a valuable resource for scholars and students in media and gerontology. It is intended for use in coursework addressing such topics as mass communication and society, media and aging, media and public opinion, sociology, and social gerontology. |
De dentro do livro
Resultados 1-5 de 35
Página
... focuses on print media. Older readers remain the most important audience for print media. However, poor eyesight among older people is one reason why they may forsake reading. Chapter 5 turns to the topic of entertainment. Because older ...
... focuses on print media. Older readers remain the most important audience for print media. However, poor eyesight among older people is one reason why they may forsake reading. Chapter 5 turns to the topic of entertainment. Because older ...
Página
... focused on how people in different generations communicate with one another. There has been a particular interest in how intergenerational communication functions within families. Harwood (2000), for example, studied the degree to which ...
... focused on how people in different generations communicate with one another. There has been a particular interest in how intergenerational communication functions within families. Harwood (2000), for example, studied the degree to which ...
Página
... focusing attention on people age 50 and older, gerontologist Ken Dychtwald noted that mass media should be leading the charge in creating a more contemporary image of aging. Whereas media may not be leading social change in this area ...
... focusing attention on people age 50 and older, gerontologist Ken Dychtwald noted that mass media should be leading the charge in creating a more contemporary image of aging. Whereas media may not be leading social change in this area ...
Página
... focused on how to prolong life, political and community leaders have not yet created a compelling vision for what tens of millions of long-lived men and women might do with those additional years. Currently, 40 million retirees spend an ...
... focused on how to prolong life, political and community leaders have not yet created a compelling vision for what tens of millions of long-lived men and women might do with those additional years. Currently, 40 million retirees spend an ...
Página
Você atingiu seu limite de visualização deste livro.
Você atingiu seu limite de visualização deste livro.
Conteúdo
RadioTelevision News and the Elderly | |
Print Media and the Elderly | |
Entertainment Media | |
Advertising Public Relations and Advocacy | |
Internet and New Media | |
Health and Sexual Media Content | |
Political Issues of Media and Gerontology | |
Aging Americans Mass Media and the Future | |
References | |
Author Index | |
Subject Index | |
Outras edições - Ver todos
Mass Media, An Aging Population, and the Baby Boomers Michael L. Hilt,Jeremy H. Lipschultz Visualização parcial - 2016 |
Mass Media, an Aging Population, and the Baby Boomers Michael L. Hilt,Jeremy Harris Lipschultz Prévia não disponível - 2005 |
Mass Media, an Aging Population, and the Baby Boomers Michael L. Hilt,Jeremy Harris Lipschultz Prévia não disponível - 2005 |
Termos e frases comuns
50 and older AARP Bulletin AARP’s active advertising age group Ageism aging baby boomers American Life Project attitudes audience baby boom behavior boomers age Broadcasting cable campaign Christine Craft computer-mediated communication crime culture demographic Dychtwald e-mail Educational Gerontology elderly election entertainment example focus focused Gerbner Gerontology Glenn Golden Girls gratifications Hilt images important income interaction interest Internet interpersonal issues John Glenn Kogan lifestyle Lipschultz Lisa Stark living magazines mass communication mass media media coverage Medicare million Modern Maturity National Public Radio negative stereotypes newscasts newspaper Newsweek old age older adults older Americans older consumers older readers older viewers perception political population portrayal of older portrayed radio reality reported retirement Retrieved Rubin SeniorNet seniors Social Security society stereotypes story target television USA Today watching women World York younger