Mass Media, An Aging Population, and the Baby BoomersRoutledge, 6 de mai. de 2016 - 202 páginas As the oldest members of the baby boomer generation head into their retirement years, this demographic shift is having a substantial influence on uses of mass media, as well as the images portrayed in these media. Mass Media, An Aging Population, and the Baby Boomers provides a comprehensive examination of the relationship between media and aging issues, addressing mass media theory and practice as it relates to older Americans. Reviewing current research on communication and gerontology, authors Michael Hilt and Jeremy Lipschultz focus on aging baby boomers and their experiences with television, radio, print media, entertainment, advertising and public relations, along with the Internet and new media. They draw from studies about health and sexuality to understand views of aging, and present a view of older people as important players in the political process. Hilt and Lipschultz conclude the volume by addressing trends and making predictions related to baby boomers and mass media. Providing a timely and insightful examination of the linkage between mass media and aging issues, this volume will prove a valuable resource for scholars and students in media and gerontology. It is intended for use in coursework addressing such topics as mass communication and society, media and aging, media and public opinion, sociology, and social gerontology. |
De dentro do livro
Resultados 1-5 de 33
Página
... Behavior and Personality, Journal of Radio Studies, Simile, and Communications and the Law. Contributors. David Corbin (PhD, University of Pittsburgh, 1981) is Professor of Health Education and Courtesy Professor of Gerontology at the ...
... Behavior and Personality, Journal of Radio Studies, Simile, and Communications and the Law. Contributors. David Corbin (PhD, University of Pittsburgh, 1981) is Professor of Health Education and Courtesy Professor of Gerontology at the ...
Página
... behavior that predispose people to consent to establish ways of thought and conduct, thus integrating individuals into a specific socioeconomic system” (Kellner & Durham, 2001, p. 1). Holladay (2002) examined memorable media messages ...
... behavior that predispose people to consent to establish ways of thought and conduct, thus integrating individuals into a specific socioeconomic system” (Kellner & Durham, 2001, p. 1). Holladay (2002) examined memorable media messages ...
Página
... behavior during the next quarter century. He contended that boomers favor experiences over material goods. According to Dychtwald (2003a), “A shift from the desire for products to services will lead to an explosion in educational ...
... behavior during the next quarter century. He contended that boomers favor experiences over material goods. According to Dychtwald (2003a), “A shift from the desire for products to services will lead to an explosion in educational ...
Página
... behavior will align with their specific needs. For example, older people may actively seek information about their health care concerns. In the uses and gratifications model, audience members are active in making decisions about what to ...
... behavior will align with their specific needs. For example, older people may actively seek information about their health care concerns. In the uses and gratifications model, audience members are active in making decisions about what to ...
Página
... behavioral change under some circumstances. Public health communication campaigns exist within a complex personal and social context. The diffusion of new ideas about health may be initiated by persuasive communication messages ...
... behavioral change under some circumstances. Public health communication campaigns exist within a complex personal and social context. The diffusion of new ideas about health may be initiated by persuasive communication messages ...
Conteúdo
RadioTelevision News and the Elderly | |
Print Media and the Elderly | |
Entertainment Media | |
Advertising Public Relations and Advocacy | |
Internet and New Media | |
Health and Sexual Media Content | |
Political Issues of Media and Gerontology | |
Aging Americans Mass Media and the Future | |
References | |
Author Index | |
Subject Index | |
Outras edições - Ver todos
Mass Media, An Aging Population, and the Baby Boomers Michael L. Hilt,Jeremy H. Lipschultz Visualização parcial - 2016 |
Mass Media, an Aging Population, and the Baby Boomers Michael L. Hilt,Jeremy Harris Lipschultz Prévia não disponível - 2005 |
Mass Media, an Aging Population, and the Baby Boomers Michael L. Hilt,Jeremy Harris Lipschultz Prévia não disponível - 2005 |
Termos e frases comuns
50 and older AARP Bulletin AARP’s active advertising age group Ageism aging baby boomers American Life Project attitudes audience baby boom behavior boomers age Broadcasting cable campaign Christine Craft computer-mediated communication crime culture demographic Dychtwald e-mail Educational Gerontology elderly election entertainment example focus focused Gerbner Gerontology Glenn Golden Girls gratifications Hilt images important income interaction interest Internet interpersonal issues John Glenn Kogan lifestyle Lipschultz Lisa Stark living magazines mass communication mass media media coverage Medicare million Modern Maturity National Public Radio negative stereotypes newscasts newspaper Newsweek old age older adults older Americans older consumers older readers older viewers perception political population portrayal of older portrayed radio reality reported retirement Retrieved Rubin SeniorNet seniors Social Security society stereotypes story target television USA Today watching women World York younger