Mass Media, An Aging Population, and the Baby BoomersRoutledge, 6 de mai. de 2016 - 202 páginas As the oldest members of the baby boomer generation head into their retirement years, this demographic shift is having a substantial influence on uses of mass media, as well as the images portrayed in these media. Mass Media, An Aging Population, and the Baby Boomers provides a comprehensive examination of the relationship between media and aging issues, addressing mass media theory and practice as it relates to older Americans. Reviewing current research on communication and gerontology, authors Michael Hilt and Jeremy Lipschultz focus on aging baby boomers and their experiences with television, radio, print media, entertainment, advertising and public relations, along with the Internet and new media. They draw from studies about health and sexuality to understand views of aging, and present a view of older people as important players in the political process. Hilt and Lipschultz conclude the volume by addressing trends and making predictions related to baby boomers and mass media. Providing a timely and insightful examination of the linkage between mass media and aging issues, this volume will prove a valuable resource for scholars and students in media and gerontology. It is intended for use in coursework addressing such topics as mass communication and society, media and aging, media and public opinion, sociology, and social gerontology. |
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... Advertising, Public Relations, and Advocacy Demographics and Psychographics Marketing and Aging Corporate Communication Nonprofit Agency Communication Opinion Formation Chapter Summary Review Questions 7 Internet and New Media Internet ...
... Advertising, Public Relations, and Advocacy Demographics and Psychographics Marketing and Aging Corporate Communication Nonprofit Agency Communication Opinion Formation Chapter Summary Review Questions 7 Internet and New Media Internet ...
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... advertising. James Thorson (EdD, University of Georgia, 1975) is Jacob Isaacson Distinguished Professor and Chair, Department of Gerontology at University of Nebraska at Omaha. He is the author of numerous books and articles including ...
... advertising. James Thorson (EdD, University of Georgia, 1975) is Jacob Isaacson Distinguished Professor and Chair, Department of Gerontology at University of Nebraska at Omaha. He is the author of numerous books and articles including ...
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... advertising, for example, sex is used to sell products. This represents a natural bias against the elderly. Even marketing in the area of prescription drugs for erectile dysfunction has shifted away from older people and toward baby ...
... advertising, for example, sex is used to sell products. This represents a natural bias against the elderly. Even marketing in the area of prescription drugs for erectile dysfunction has shifted away from older people and toward baby ...
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... advertising and public relations is explored. Products and ideas targeted at older people, particularly baby boomers, are marketed with specialized campaigns that emphasize entertainment and leisure. Chapter 7 extends baby boomer media ...
... advertising and public relations is explored. Products and ideas targeted at older people, particularly baby boomers, are marketed with specialized campaigns that emphasize entertainment and leisure. Chapter 7 extends baby boomer media ...
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... advertisements may also show older adults being active in promoting the sale of products and services such as “supplements and antiaging creams or the use of security systems and medical devices that promote health, activity, and ...
... advertisements may also show older adults being active in promoting the sale of products and services such as “supplements and antiaging creams or the use of security systems and medical devices that promote health, activity, and ...
Conteúdo
RadioTelevision News and the Elderly | |
Print Media and the Elderly | |
Entertainment Media | |
Advertising Public Relations and Advocacy | |
Internet and New Media | |
Health and Sexual Media Content | |
Political Issues of Media and Gerontology | |
Aging Americans Mass Media and the Future | |
References | |
Author Index | |
Subject Index | |
Outras edições - Ver todos
Mass Media, An Aging Population, and the Baby Boomers Michael L. Hilt,Jeremy H. Lipschultz Visualização parcial - 2016 |
Mass Media, an Aging Population, and the Baby Boomers Michael L. Hilt,Jeremy Harris Lipschultz Prévia não disponível - 2005 |
Mass Media, an Aging Population, and the Baby Boomers Michael L. Hilt,Jeremy Harris Lipschultz Prévia não disponível - 2005 |
Termos e frases comuns
50 and older AARP Bulletin AARP’s active advertising age group Ageism aging baby boomers American Life Project attitudes audience baby boom behavior boomers age Broadcasting cable campaign Christine Craft computer-mediated communication crime culture demographic Dychtwald e-mail Educational Gerontology elderly election entertainment example focus focused Gerbner Gerontology Glenn Golden Girls gratifications Hilt images important income interaction interest Internet interpersonal issues John Glenn Kogan lifestyle Lipschultz Lisa Stark living magazines mass communication mass media media coverage Medicare million Modern Maturity National Public Radio negative stereotypes newscasts newspaper Newsweek old age older adults older Americans older consumers older readers older viewers perception political population portrayal of older portrayed radio reality reported retirement Retrieved Rubin SeniorNet seniors Social Security society stereotypes story target television USA Today watching women World York younger