Mass Media, An Aging Population, and the Baby Boomers

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Routledge, 6 de mai. de 2016 - 202 páginas
As the oldest members of the baby boomer generation head into their retirement years, this demographic shift is having a substantial influence on uses of mass media, as well as the images portrayed in these media. Mass Media, An Aging Population, and the Baby Boomers provides a comprehensive examination of the relationship between media and aging issues, addressing mass media theory and practice as it relates to older Americans.

Reviewing current research on communication and gerontology, authors Michael Hilt and Jeremy Lipschultz focus on aging baby boomers and their experiences with television, radio, print media, entertainment, advertising and public relations, along with the Internet and new media. They draw from studies about health and sexuality to understand views of aging, and present a view of older people as important players in the political process. Hilt and Lipschultz conclude the volume by addressing trends and making predictions related to baby boomers and mass media.

Providing a timely and insightful examination of the linkage between mass media and aging issues, this volume will prove a valuable resource for scholars and students in media and gerontology. It is intended for use in coursework addressing such topics as mass communication and society, media and aging, media and public opinion, sociology, and social gerontology.

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Conteúdo

About the Authors
Introduction to Mass Media Aging Americans and Baby
Theory and Research on Communication and Gerontology
Local Television News and Older People
Views About News Coverage
Marketing and Television News
Entertainment Media
Advertising Public Relations and Advocacy
Chapter Summary
Health and Sexual Media Content
Review Questions
Aging Americans Mass Media and the Future
References
RadioTelevision News and the Elderly
Author Index
Subject Index

Corporate Communication

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