Customer Loyalty: How to Earn It, How to Keep It (Cloth Edition)

Wiley, 6 de set. de 1995 - 242 páginas
In today's competitive business climate, aiming for customer satisfaction is no longer enough. Many customers who are satisfied with a product or service will defect to buy a competitor's product without hesitation, forcing many businesses to spend more and more money to attract new customers. To maintain a dependable clientele and curtail the expense of wooing new customers, businesses must go beyond their usual concerns with customer satisfaction and take steps to ensure greater loyalty.

De dentro do livro


The Way to Many Happy Returns
A Closer Look at Loyalty
The Seven Key Stages
Direitos autorais

10 outras seções não mostradas

Outras edições - Ver todos

Termos e frases comuns

Informações bibliográficas