Communication: An IntroductionSAGE, 15 de dez. de 1999 - 240 páginas Written as an introduction for beginning students, this book offers a thorough, yet lively, overview of human communication in all its aspects. Accessibly written and assuming no prior knowledge of the discipline Communication: An Introduction: offers a thorough, yet lively, examination of all aspects of human communication, including: a summary of its nature, form and function; a detailed analysis of all the levels of communication; a description and overview of the different traditions of communication studies; and a consideration of the future of communication - as a phenomenon and as a field of research. |
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Página v
... Communication studies located 16 1.7 1.8 Three different perspectives on communication studies Theories , models and data 17 18 1.9 Theories and models in three traditions of communication research 1.9.1 Uses and gratifications research ...
... Communication studies located 16 1.7 1.8 Three different perspectives on communication studies Theories , models and data 17 18 1.9 Theories and models in three traditions of communication research 1.9.1 Uses and gratifications research ...
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... communication media have changed drastically as centuries have passed by , communication shows some basic ... studies and other academic disciplines ( section 1.5 ) . 1.2 On science and scholarship 1.2.1 Concepts and terms ...
... communication media have changed drastically as centuries have passed by , communication shows some basic ... studies and other academic disciplines ( section 1.5 ) . 1.2 On science and scholarship 1.2.1 Concepts and terms ...
Página 9
... communication studies . It is easy to understand why . There are both push and pull reasons . Because of long - term , global political and intellectual change , the radical schools in the upper half of the typology find themselves in a ...
... communication studies . It is easy to understand why . There are both push and pull reasons . Because of long - term , global political and intellectual change , the radical schools in the upper half of the typology find themselves in a ...
Página 10
... communication studies . That is no easy thing to do . A practical solution may well be to apply different perspectives during different phases of our studies . Here one suggestion may be as good as another . There is no doubt , however ...
... communication studies . That is no easy thing to do . A practical solution may well be to apply different perspectives during different phases of our studies . Here one suggestion may be as good as another . There is no doubt , however ...
Página 13
... communication and control . Another group of social phenomena along this ... communication in its most general form ) as well as all corresponding societal ... studies . For various reasons , the studies of some other agents of ...
... communication and control . Another group of social phenomena along this ... communication in its most general form ) as well as all corresponding societal ... studies . For various reasons , the studies of some other agents of ...
Conteúdo
1 | |
27 | |
Chapter 3 Culture and Society Media and Communication | 53 |
Part III Levels of Communication | 70 |
Chapter 5 Organizational Communication | 105 |
Chapter 6 Societal Communication Mass Communication | 138 |
Chapter 7 International and Intercultural Communication | 170 |
Part IV The Future of Communication | 199 |
References | 206 |
Name Index | 212 |
Subject Index | 214 |
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Termos e frases comuns
adhocracies adolescence agents of socialization and/or basic behaviour beta coefficients called cell century characteristics characterized communication research communication studies countries course Culture in Society decades defined developed diffusion dimensions disciplines discussed economic example expressed family communication climate Figure formal models functions group communication homo sapiens human communication important individual communication influence innovation instance interaction international communication Internet interpersonal communication language least less mass communication mass media means munication networks number of different offers organizational communication orientation patterns perspective phenomena political position power distance primarily processes production relations relationships relatively represent Rosengren scholarly science and scholarship sectors so-called social sciences societal systems sociogram sometimes specific speech acts spiral of silence structure substantive theory Sweden Swedish symbols television tend tendencies traditional TV viewing types typology uncertainty avoidance units variables various video nasties weak tie Wheel of Culture