Globalized Sport Management in Diverse Cultural Contexts

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James J. Zhang, Brenda G. Pitts
Routledge, 5 de abr. de 2019 - 310 páginas

Cross-cultural management is an important facet of the globalized sport industry. Sport managers must be skilled at working with individuals from diverse cultures and aware of the key issues affecting sport on a global level. This book brings together cutting-edge research from leading sport scholars from around the world, to illuminate some of those important issues and to demonstrate what cross-cultural management looks like in a sporting context.

Presenting case studies from countries as diverse as the US, Brazil, Poland and Venezuela, and across a range of sports from football to basketball, the book presents new empirical material derived from a range of inquiry protocols, including both qualitative and quantitative methods. It offers critical analyses of cross-cultural and managerial issues in key areas such as group cohesiveness, group communications, and misperception and misinterpretation.

Making an important contribution to our understanding of both theory and practice in sport management, this book is fascinating reading for any student, researcher or practitioner with an interest in global and international sport.

 

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Conteúdo

Purchasing power? A crosssport comparison of the use of imported
15
a crosscountry comparison of
49
Who rules the sport governance? Analysis of CEOs leading sports
68
Shifting working culture to successfully hosting the Taipei
1994
the paradox in womens football
2013
Inequalities persist for U S womens football
2020
professional womens football clubs and feminist
2035
Visibilities of American black males in professional sports and sport
2060
a socio
2082
a case study
2093
Index
2108
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Sobre o autor (2019)

James J. Zhang is Professor of Sport Management and Director of the International Center for Sport Management (ICSM) at the University of Georgia, USA.

Brenda G. Pitts is Professor of Sport Management and Director of the Sport Business Research Laboratory at Georgia State University, USA.

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