A century of spin: how public relations became the cutting edge of corporate power
"Of all the transcendent powers that shape our modern lives, propaganda is the most powerful and insidious. This brilliant, original book reveals the secret truth about so-called public relations and should be required reading on every curriculum."
This book charts the relentless rise of the public relations industry and how it has transformed our society. Revealing the roots of the PR movement in the years leading up to the First World War, it shows how it became a key tool in the struggle to subordinate democracy to corporate rule. It is the first book to offer a history of the emergence of corporate propaganda on both sides of the Atlantic during the 20th century.
The authors show how the origins of PR were always covertly political. Spin has been around for a long time and its anti-democratic potential is well known to all those who have made use of it. Based on extensive use of original archival material, the book presents a clear chronology of PR's development, including a detailed account of how US capitalists mobilized to tame FDR's New Deal and joint US-UK efforts to push for the deregulation of global markets.
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A century of spin: how public relations became the cutting edge of corporate ...
David Miller,William Dinan
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accessed March 2007 activists Adam Smith Institute advertising Aims of Industry American amongst Association battle of ideas Bernays big business Bilderberg Bilderberg Group Blair Bohemian Grove Britain British Burson-Marsteller Cameron campaign capital Centre chapter China Cited clients Communications Conservative Party corporate power corporate propaganda Council David defend democracy democratic director Economic League election elite European former funded global PR Hill & Knowlton Hollingsworth Huntsworth Ibid Institute interests International involved Ivy Lee John Labour Party leaders Lippmann lobby groups lobbying firms lobbyists London Mandelson Michael miners Minister Mont Pelerin Society NAFTA National Propaganda neo-liberal networks Office Omnicom organisations policy planning PR agencies PR and lobbying PR consultancies PR firms PR industry PR Week Press privatisation public opinion public relations Research role social Sovereign Strategy spin doctor strategy strike Thatcher think tanks Tory trade union transnational