Rebuilding Brand America: What We Must Do to Restore Our Reputation and Safeguard the Future of American Business AbroadAMACOM, 18 de jan. de 2007 - 304 páginas This book contains exclusive interviews with and profiles of world-renowned business leaders, political thinkers, economists, journalists and more. The examples include: Keith Reinhard, president of Business for Diplomatic Action; Charlotte Beers, Under Secretary of State for Public Diplomacy; "Newsweek" editor Fareed Zakaria; and Ted Levitt, author of the landmark essay "The Globalization of Markets". Readers will learn how major American businesses like McDonald's, Wal-Mart, and FedEx are turning popular sentiment back in their favor. "Martin's Tough Calls" (0-8144-7243-5) has received glowing reviews in the "Wall Street Journal", "Fortune", "Boston Globe", "Financial Times", and "Harvard Business School Working Knowledge". |
Conteúdo
The AntiAmerican Century | 1 |
PART ONE | 13 |
PART TWO | 61 |
PART THREE | 139 |
A NOTE ABOUT THE ENDNOTES | 262 |
NOTES | 263 |
ACKNOWLEDGMENTS | 289 |
| 291 | |
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Rebuilding Brand America: What We Must Do to Restore Our Reputation and ... Dick Martin Visualização parcial - 2007 |
Rebuilding Brand America: What We Must Do to Restore Our Reputation and ... Dick Martin Visualização parcial - 2007 |
Termos e frases comuns
accessed on July advertising agency Al Jazeera Ameri American business anti-Americanism Arab attacks attitudes believe brand values Bush campaign Center century Charlotte Beers China Chinese Coke company’s consumers corporate countries country’s culture customers democracy dreams economic employees Europe European example executives fact Fareed Zakaria feelings foreign policy France freedom French German global brands global companies global markets Ibid International Iraq Islamic issue Japanese Jazeera John Zogby Karen Hughes Keith Reinhard last accessed leaders managers March McDonald's Middle East Muslim myth nation NGOs Nike Pepsi percent Pew Research Pew Research Center political poll president problem public diplomacy public opinion quoted rebuilding Brand America Reinhard restaurants says September 11 share showed social responsibility society Starbucks story strategy survey television terrorism tion U.S. companies U.S. government United University war on terror Washington World Values Survey wrote York Zogby