Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

Capa
Penguin, 30 de set de 2014 - 176 páginas
A primer on the future of PR, marketing and advertising — now revised and updated with new case studies

"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of Mekanism

Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses.

Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.

Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses. 

Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow.
 

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Conteúdo

STEP
1
FINDING YoUR GROWTH HACK
15
STEP 3
29
RETENTION
43
PUTTING
57
AFTERWORD
71
FAQS
91
ACKNOWLEDGMENTS
107
Direitos autorais

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Sobre o autor (2014)

RYAN HOLIDAY is the bestselling author of Trust Me, I’m LyingThe Obstacle Is the WayEgo Is the EnemyConspiracy and other books about marketing, culture, and the human condition. His work has been translated into over thirty languages and has appeared everywhere from the New York Times to Fast Company. His company, Brass Check, has advised brands such as Google, TASER, and Complex, as well as multiplatinum musicians and some of the biggest authors in the world. He lives in Austin, Texas.

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