How to Speak, how to ListenMacmillan, 1983 - 280 páginas Briefly describes the need for communicating and treats the art of rhetoric, "sales talk," lecturing, and other types of instructive speech. Explains preparation and delivery of speech, with examples, including three essential factors of persuasion: ethos, pathos, and logos. |
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Página 45
... practical pur- pose of getting them to adopt a recommendation being advanced . In the classic expositions of practical rhetoric , from Ar- istotle , Cicero , and Quintilian down to the present , such terms as " selling " and ...
... practical pur- pose of getting them to adopt a recommendation being advanced . In the classic expositions of practical rhetoric , from Ar- istotle , Cicero , and Quintilian down to the present , such terms as " selling " and ...
Página 133
... practical purpose lies in the fact that the first can be interminable and inconclusive , whereas the second must be terminated by some conclu- sion or decision . This is like the difference between a comic and a tragic play . A comedy ...
... practical purpose lies in the fact that the first can be interminable and inconclusive , whereas the second must be terminated by some conclu- sion or decision . This is like the difference between a comic and a tragic play . A comedy ...
Página 163
... practical in character , where a decision must be reached for the sake of action , are un- profitable unless there is a meeting of the minds in under- stood agreement or understood disagreement . Here , because of the practical urgency ...
... practical in character , where a decision must be reached for the sake of action , are un- profitable unless there is a meeting of the minds in under- stood agreement or understood disagreement . Here , because of the practical urgency ...
Conteúdo
The Untaught Skills | 3 |
The Solitary and the Social | 12 |
PART TWO UNINTERRUPTED SPEECH | 19 |
Direitos autorais | |
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able achieve active agreement aims animals answer session Antony argument Aristotle artificial intelligence asked Aspen Aspen Institute attention audience basic schooling brain brutes Brutus business conferences Caesar called capital communication Communist Manifesto conceptual thought conclusions conversation course delivered Descartes difference in kind disagreement discussion economic effective effective listening effort emotional ence engage equality ethos going Harvey Cushing human identity hypothesis incarnate angel instructive speech intellectual involved issue labor labor power learning lecture liberty machines matter means meeting of minds ment moderator neurophysiology never notes occasion one's participants person persuasion political production purpose pursuits of leisure question and answer reader reasons rhetoric rules sales talk schooling seminar silent listening skill social speaker speaking and listening Syntopicon teaching things tion tive Turing Turing test two-way talk understanding uninterrupted speech wealth wish words writing and reading written