Marketing Management In Geographically Remote Industrial Clusters: Implications For Business-to-consumer MarketingWorld Scientific Publishing Company, 27 de nov. de 2012 - 528 páginas This book is the first to cover marketing management issues in geographically remote industrial clusters (GRICs). The phenomena of GRICs have increased in importance, especially in the Nordic countries, due to changes in industry structures as well as political ambitions. The practice of marketing and marketing management is not singular to industry clusters in Nordic countries. Remote areas in parts of the United States, South and Central America, and South East Asia exhibit similar tendencies.The problems faced by many entrepreneurial managers managing start-up or even existing enterprises are complex and require an in-depth understanding not only of the problems themselves, but also of the contextual framework in which these problems need to be solved. This book contains original cases that cover issues like cluster formation, information gathering, marketing strategies and operations, and information-technology. Examples come from industries like textile & furniture, automobile, agro-machinery, food, wine, software, and management consulting. |
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Marketing Management in Geographically Remote Industrial Clusters ... George Tesar,Jan Bodin Prévia não disponível - 2012 |
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activities agricultural areas Athelia bioethanol biorefinery brand Business and Economics Central Otago challenge chewing gum communication competitive consumers cooperation costs countries create customers Daejeon Danisco decision dried fruit employees engineers entrepreneurs environmental ethanol European example factors firms fish focus geographically remote industrial global golf GOLFZON GRICs growth high-technology Hirtshals implementation important incubator individual innovation integrated issues Jonas and Anders knowledge Korea La Ciotat Lammhult located machine managerial marketing management member enterprises Möbelriket Moldova Nick organizations Örnsköldsvik participating Pinot noir potential problem product development product or service project managers region remote industrial clusters Rolf Svensson Saab Saab's School of Business seafood sector Skagenfood A/S smaller manufacturing enterprises SMEs social started startup suppliers sustainable Sweden Swedish Tanzania Tibro Tomer Umeå School Umeå University users value chain Viking Company virtual golf VM-Plumcom Ltd wine wineries Xylitol