The Analytical Marketer

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books.google.com.br - How to lead the changeAnalytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and...https://books.google.com.br/books/about/The_Analytical_Marketer.html?hl=pt-BR&id=MA8sDAAAQBAJ&utm_source=gb-gplus-shareThe Analytical Marketer

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The Analytical Marketer: How to Transform Your Marketing Organization