Analyzing Visual DataSAGE Publications, 1 de mai. de 1992 - 88 páginas This volume provides a basic framework for using visual data - namely still photographs - as a tool for social analysis. The authors determine the importance of theoretical assumptions in analyzing these data and provide advice on how to use photographs in cognitive, symbolist and structuralist research. The book is richly illustrated with examples ranging from Native American masks to perfume advertisements. |
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analysis of visual analytical anthropological postmodernism anthropology and ethnomethodology anthropology and sociology aspects Balinese Bateson and Mead beard Berelson Catherine Deneuve Chanel chapter cognitive anthropology color communication content concern consider content analysis culture digital image processing DISCIPLINE OF WORDS documentary photography ethno ethnographic ethnoscience ethnosemantic example explore face painting fashion Figure frequency Garfinkel gender displays Goffman graphic Hagen Hanunoo investigation Kwakiutl language Lecture Theatre Lévi-Strauss Margaux Hemingway mask style meaning metaphor method methodological mirror objects organization of visual Photo photographs Plate practical pulsar Qualitative Research quantitative realism Richardson and Kroeber Robinson scientific seen world self-decoration sense Sharrock significance signs social organization society Strathern & Strathern structuralism structuralist analysis studies suggest Swaihwé symbolic Symbolist taxonomy technique theoretical University of Salford viewer visual anthropology visual data visual dimension visual experience visual materials visual phenomena visual representation visual sociology W. H. SMITH Williamson Xwéxwé