Observing the User Experience: A Practitioner's Guide to User Research
Morgan Kaufmann, 22 de abr de 2003 - 560 páginas
Wow! So many of the user experience research methods we have refined and used over the years are now organized and described in detail in one book.
--Christian Rohrer, Manager, User Experience Research, Yahoo!
I love Observing the User Experience! This comprehensive guide approaches user experience research like never before, and is well-written, easy-to-read, and quite user friendly. It provides a real-world example of how research is done in just enough detail that it can both inform a CEO of the role of usability research as well as introduce methodology to someone starting out in the field. Bravo!
--Kelly Braun, Usability Manager, Ebay
The gap between who designers and developers imagine their users are, and who those users really are can be the biggest problem with product development. Observing the User Experience will help you bridge that gap to understand what your users want and need from your product, and whether they'll be able to use what you've created.
Filled with real-world experience and a wealth of practical information, this book presents a complete toolbox of techniques to help designers and developers see through the eyes of their users. It provides in-depth coverage of 13 user experience research techniques that will provide a basis for developing better products, whether they're Web, software or mobile based. In addition, it's written with an understanding of how software is developed in the real world, taking tight budgets, short schedules, and existing processes into account.
Features and benefits:
·Explains how to create usable products that are still original, creative, and unique
·A valuable resource for designers, developers, project managers-anyone in a position where their work comes in direct contact with the end user.
·Provides a real-world perspective on research and provides advice about how user research can be done cheaply, quickly and how results can be presented persuasively
·Gives readers the tools and confidence to perform user research on their own designs and tune their software user experience to the unique needs of their product and its users
O que estão dizendo - Escrever uma resenha
LibraryThing ReviewComentário do usuário - Pivo1 - LibraryThing
This is a hands-on book full practical information about conducting user research. There is detailed information on planning user research and participant recruiting. Most of the book focuses on user ... Ler resenha completa
LibraryThing ReviewComentário do usuário - shelterit - LibraryThing
If you were to choose only one book about usability, choose this one; practical, well written and oozing with real usability experience. Mike is one of the big guys with years of field-work; it shows, and I keep finding my way back to this book. Ler resenha completa
Typhoon A Fable
The Short History of Typhoon
Do a Usability Test Now
Balancing Needs Through Iterative Development
Success for End Users Is
Success for Advertisers Is
Success for the Company Is
How to Analyze Survey Responses
FollowUp and Ongoing Research
Iterative Development and User Research
A Scheduling Service
The User Experience
The User Experience Researcher
User Experience Research Techniques
The Research Plan
Research Plan for Company X
Universal Tools Recruiting and Interviewing
When to Do It
How to Do It
Contextual Inquiry Task Analysis Card Sorting
When Focus Groups Are Appropriate
How to Conduct Focus Groups
Focus Group Analysis
When to Test
How to Do It
How to Analyze It
When to Conduct Surveys
How to Field a Survey
Log Files and Customer Support
The Customer Support Process
Organize and Analyze Them
Whats in a Log File and Whats Not
Logs and Cookies
Some Useful Metrics
Extracting Knowledge from Data
When Competitive Research Is Effective
Competitive Research Methods
Analyzing Competitive Research
Acting on Competitive Research
A Quick Evaluation of ZDNet
Others Hard Work Published Information and Consultants
Reports and Presentations
Creating a UserCentered Corporate Culture
What If Its Too Difficult?
The Only Direction
The Budget Research Lab
Common Survey Questions
About the Author
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