Observing the User Experience: A Practitioner's Guide to User ResearchMorgan Kaufmann, 8 de abr. de 2003 - 560 páginas Wow! So many of the user experience research methods we have refined and used over the years are now organized and described in detail in one book. --Christian Rohrer, Manager, User Experience Research, Yahoo! I love Observing the User Experience! This comprehensive guide approaches user experience research like never before, and is well-written, easy-to-read, and quite user friendly. It provides a real-world example of how research is done in just enough detail that it can both inform a CEO of the role of usability research as well as introduce methodology to someone starting out in the field. Bravo! --Kelly Braun, Usability Manager, Ebay The gap between who designers and developers imagine their users are, and who those users really are can be the biggest problem with product development. Observing the User Experience will help you bridge that gap to understand what your users want and need from your product, and whether they'll be able to use what you've created. Filled with real-world experience and a wealth of practical information, this book presents a complete toolbox of techniques to help designers and developers see through the eyes of their users. It provides in-depth coverage of 13 user experience research techniques that will provide a basis for developing better products, whether they're Web, software or mobile based. In addition, it's written with an understanding of how software is developed in the real world, taking tight budgets, short schedules, and existing processes into account. Features and benefits: ·Explains how to create usable products that are still original, creative, and unique ·A valuable resource for designers, developers, project managers-anyone in a position where their work comes in direct contact with the end user. ·Provides a real-world perspective on research and provides advice about how user research can be done cheaply, quickly and how results can be presented persuasively ·Gives readers the tools and confidence to perform user research on their own designs and tune their software user experience to the unique needs of their product and its users |
Conteúdo
Typhoon A Fable | 3 |
The Short History of Typhoon | 4 |
Do a Usability Test Now | 9 |
Balancing Needs Through Iterative Development | 17 |
Success for End Users Is | 18 |
Success for Advertisers Is | 20 |
Success for the Company Is | 23 |
Iterative Development | 28 |
How to Analyze Survey Responses | 340 |
FollowUp and Ongoing Research | 357 |
Ongoing Relationships | 367 |
Background | 368 |
Diaries | 369 |
Advisory Boards | 385 |
Beta Testing | 391 |
Telescoping | 393 |
Iterative Development and User Research | 35 |
A Scheduling Service | 36 |
The User Experience | 43 |
Information Architecture | 44 |
Interaction Design | 48 |
Identity Design | 50 |
The User Experience Researcher | 52 |
User Experience Research Techniques | 55 |
The Research Plan | 57 |
Schedules | 65 |
Budget | 75 |
Research Plan for Company X | 77 |
Maintenance | 82 |
Universal Tools Recruiting and Interviewing | 83 |
Interviewing | 117 |
User Profiles | 129 |
When to Do It | 131 |
How to Do It | 132 |
Using Profiles | 150 |
Example | 155 |
Contextual Inquiry Task Analysis Card Sorting | 159 |
Contextual Inquiry | 160 |
Task Analysis | 182 |
Card Sorting | 192 |
Focus Groups | 201 |
When Focus Groups Are Appropriate | 202 |
How to Conduct Focus Groups | 207 |
Focus Group Analysis | 240 |
Example | 248 |
Usability Tests | 259 |
When to Test | 260 |
How to Do It | 264 |
How to Analyze It | 293 |
Example | 297 |
Surveys | 303 |
When to Conduct Surveys | 304 |
How to Field a Survey | 305 |
Log Files and Customer Support | 395 |
The Customer Support Process | 396 |
Collecting Comments | 397 |
Organize and Analyze Them | 399 |
Log Files | 402 |
Whats in a Log File and Whats Not | 403 |
Logs and Cookies | 406 |
Some Useful Metrics | 409 |
Extracting Knowledge from Data | 414 |
Competitive Research | 419 |
When Competitive Research Is Effective | 420 |
Competitive Research Methods | 421 |
Analyzing Competitive Research | 431 |
Acting on Competitive Research | 433 |
A Quick Evaluation of ZDNet | 434 |
Others Hard Work Published Information and Consultants | 439 |
Published Information | 440 |
Hiring Specialists | 447 |
Emerging Techniques | 459 |
Combining | 469 |
Communicating Results | 477 |
Reports and Presentations | 479 |
Preparation | 480 |
The Report | 483 |
The Presentation | 494 |
Creating a UserCentered Corporate Culture | 505 |
Integration | 506 |
Justification | 516 |
What If Its Too Difficult? | 525 |
The Only Direction | 527 |
The Budget Research Lab | 529 |
Common Survey Questions | 532 |
Observer Instructions | 538 |
Bibliography | 542 |
545 | |
About the Author | |
Outras edições - Ver todos
Observing the User Experience: A Practitioner's Guide to User Research Mike Kuniavsky Visualização parcial - 2003 |
Observing the User Experience: A Practitioner's Guide to User Research Elizabeth Goodman,Mike Kuniavsky,Andrea Moed Visualização parcial - 2012 |
Observing the User Experience: A Practitioner's Guide to User Research Mike Kuniavsky Visualização parcial - 2003 |
Termos e frases comuns
analyze answer behavior browser cards Chapter clickstream clusters competitive competitors Contextual Design contextual inquiry couple create customers database define described development team diary discussion Earl Babbie effective evaluators example expectations feel focus groups focused functionality goals going HotBot idea important information architecture interaction Interaction Design interested interface Internet interview invitation issues iterative development Jakob Nielsen kinds log files looking mental model method minutes moderator needs notes observations options participants people's person perspective present prioritize problems questions recruiting responses reveal rience sample schedule screener search engine server situations someone specific survey talk target audience task analysis techniques tell there's things tion topic trying understand usability testing user experience research user research user-centered design vFork Webmonkey week what's write
Referências a este livro
Measuring the User Experience: Collecting, Analyzing, and Presenting ... Bill Albert,Tom Tullis Visualização parcial - 2010 |
The Human-Computer Interaction Handbook: Fundamentals, Evolving Technologies ... Andrew Sears,Julie A. Jacko Visualização parcial - 2007 |