How to Speak, how to ListenCollier Books, 1985 - 280 páginas Adler offers us both a fascinating theoretical analysis of oral communication and practical tips derived from his long years of experience. ..... [from back cover] |
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Página 26
... persuasion in all its myriad forms is salesmanship . I am , therefore , going to adopt the lowly phrase “ sales talk ” as the name for the kind of speaking to others that involves persuasion with an eye on some practical result to be ...
... persuasion in all its myriad forms is salesmanship . I am , therefore , going to adopt the lowly phrase “ sales talk ” as the name for the kind of speaking to others that involves persuasion with an eye on some practical result to be ...
Página 30
... persuasion , in this case an effort to persuade potential customers to buy the product advertised ? Again they nodded . Well , then , I went on , Aristotle is the master of that art - the art of persuasion - about which he wrote a ...
... persuasion , in this case an effort to persuade potential customers to buy the product advertised ? Again they nodded . Well , then , I went on , Aristotle is the master of that art - the art of persuasion - about which he wrote a ...
Página 33
... persuasion and of selling to be all ears when I then went on to explain how Aristotle had summed up the essence of salesmanship in his analysis of the three main factors in persuasion . I had succeeded in establishing my own ethos with ...
... persuasion and of selling to be all ears when I then went on to explain how Aristotle had summed up the essence of salesmanship in his analysis of the three main factors in persuasion . I had succeeded in establishing my own ethos with ...
Conteúdo
The Untaught Skills | 3 |
The Solitary and the Social | 12 |
Thats Just Rhetoric | 21 |
Direitos autorais | |
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able achieve action active advance agreement aims animals answer appear argument asked attention audience become begin better brain called capital communication completely concerned conclusions conducted consider consists conversation course deal delivered difference discussion economic effective effort emotional engage equality fact give given hand human ideas important instructive involved issue kind labor learning lecture less liberty listening machines matter means meeting mind moderator necessary never notes objections occasion occur one's participants performance person persuasion political position possible practical prepared present production questions raised reach reader reading reasons result rhetoric rules schooling seminar sense session skill social speaker speaking speech talk teaching telling things thought tion turn understanding universal wealth whole wish writing written