Frugal Innovation: How to do more with lessPublicAffairs, 10 de fev. de 2015 - 272 páginas Frugal innovation is a way that companies can create high-quality products with limited resources. Once the preserve of firms in poor markets, Western companies are now seeking ways to appeal to cost-conscious and environmentally-aware consumers at home. With an estimated trillion-dollar global market for frugal products, and with potentially huge cost savings to be gained, frugal innovation is revolutionizing business and reshaping management thinking. This book explains the principles, perspectives and techniques behind frugal innovation, enabling managers to profit from the great changes ahead. The book explains: How to achieve mass customization, using low-cost robotics, inexpensive product design and virtual prototyping software. How consumers and other external partners can help develop products How to implement sustainable practices, such as the production of waste-free products How to change the corporate culture to become more frugal |
Conteúdo
a disruptive growth strategy | 1 |
engage and iterate | 19 |
flex your assets | 44 |
create sustainable solutions | 73 |
shape cutomer behaviour | 98 |
cocreate value with prosumers | 126 |
make innovative friends | 149 |
8 Fostering a frugal culture | 177 |
9 Conclusion | 215 |
Acknowledgements | 219 |
Notes and sources | 221 |
| 229 | |
Outras edições - Ver todos
Frugal Innovation: How to do more with less Navi Radjou,Jaideep Prabhu,The Economist Visualização parcial - 2015 |
Termos e frases comuns
3D printers 3D printing accor aetna affordable agile Air Liquide assets Auchan behaviour brands build business model challenges circular economy co-create collaboration companies company’s consumers consumption corporate cost cost-effective create crowdsourcing culture customers developed devices disruptive eco-friendly emerging markets employees energy engage engineers entrepreneurs environmental example Facebook factories faster firms frugal innovation frugal products global goals health-care ideas IKEA increasingly India industry instance interview with Navi investment Jugaad Kingfisher launched leaders less manufacturing Marks & Spencer micro-factories million mobile multinational Navi Radjou needs open innovation organisations partners PepsiCo Plan platform products and services prosumers R&D teams recycled reduce Renault retail sector sell senior managers sharing economy Siemens smartphone sMBs SNCF social media start-ups strategy suppliers supply chain sustainable Tarkett TechShop Unilever users value chain waste worldwide