Arthur W. Page: Publisher, Public Relations Pioneer, PatriotAnvil Pub., 2001 - 427 páginas Noel Griese has written the definitive biography of public relations pioneer Arthur W. Page, whose father Walter H. Page with Frank N. Doubleday in 1900 created the publishing house of Doubleday, Page & Co. Arthur Page joined the firm as a reporter on the World's Work magazine after graduating from Harvard in 1905. In 1913, when his father was named U.S. ambassador to Great Britain, Arthur Page became editor of the World's Work. He remained with Doubleday until 1926 except for one break during World War I during which he served on the propaganda staff of Gen. John J. "Black Jack" Pershing. In 1927, he left Doubelday to become the public relations vice president of AT&T, then America's largest corporation. A close friend of Henry L. Stimson, Page during World War II headed the Joint Army and Navy Committee on Welfare and Recreation, which oversaw such morale activities as the American Red Cross, USO, Yank magazine, the Stars & Stripes newspaper, Army films and other activities. He went to England in 1944 to oversee troop information for the Normandy Invasion. In 1945, he wrote the news release announcing the first use of the atom bomb at Hiroshima. Page retired from AT&T at the end of 1946. From then until his death in 1960, he was an eminent public relations consultant and a founder of Radio Free Europe. Noel Griese's biography has been selected to the Knowledge Is Power short list of the best books ever written on the subject of public relations. |
Conteúdo
The Training of Another American | 1 |
Magazine Reporter to Worlds Work | 29 |
Meeting with the power elite | 35 |
Direitos autorais | |
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Arthur W. Page: Publisher, Public Relations Pioneer, Patriot Noel L. Griese Visualização parcial - 2001 |
Termos e frases comuns
advertising Aldrich Allen Dulles American April Army Arthur W Assn AT&T became began Bell System Bell System public Bell Telephone bomb Carnegie Corp chairman Chase National Bank Club Conference corporate Crusade for Freedom Danielian Dept director Doubleday Dulles early editorial Eisenhower elected employees especially letter executive committee Frank Fund fund-raising Gifford Harvard Hendrick Henry Ibid JANC John July June Kennecott Keppel letter from Page Letter to author letter to Page magazine March Marshall Plan million Mollie Navy NCFE operating organization Page Papers Page's notecards Papers possession of author propaganda public relations published Radio Free Europe rela Reminiscences resigned Roosevelt School Secretary Sept served speech Strahan memorandum System public relations tion Truman trustee Vail vice president Walter Gifford Walter Page William Wilson World's wrote York
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Strategic Issues Management: Organizations and Public Policy Challenges Robert L. Heath,Michael J. Palenchar Visualização parcial - 2008 |