Douglas Library Notes, Volume 18,Edições 3-4Queen's University at Kingston., 1970 |
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Página 25
... advertisements , or shall I say posters in miniature . Primarily , of course , the book - jacket is an advertisement and as such the essentials of pictorial advertising should be present . Simplicity of statement , carry- ing power ...
... advertisements , or shall I say posters in miniature . Primarily , of course , the book - jacket is an advertisement and as such the essentials of pictorial advertising should be present . Simplicity of statement , carry- ing power ...
Página 28
... advertising copy was firmly established . The book jacket has flowered in the present century alongside , if not because of , the vast expansion of advertising that has marked recent decades . ( " It pays to advertise . " ) A book ...
... advertising copy was firmly established . The book jacket has flowered in the present century alongside , if not because of , the vast expansion of advertising that has marked recent decades . ( " It pays to advertise . " ) A book ...
Página 31
... advertising function . " Jan Tschichold . Asymmetric Typography . New Work : Reinhold , 1967. p . 92. ) - - The whole problem of book jackets whether they should be pic- torial or typographical , how much advertising they should carry ...
... advertising function . " Jan Tschichold . Asymmetric Typography . New Work : Reinhold , 1967. p . 92. ) - - The whole problem of book jackets whether they should be pic- torial or typographical , how much advertising they should carry ...
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109 Character advertising American appear artists average human book jacket design British Camden East Canada Canadian Charles G. D. Roberts Charles Lennox Christ Christian Colonel Copp Clark critical decorated defence deity Divinity School Address Douglas Library Duke of Richmond Duke of York Duke's E. W. Emerson Earl Bathurst Earl of Charlemont Elizabeth Peabody English eyeball Farewell the Ivory fiction finite Fourth Duke Grace graphic Henry & Frederick historical Ibid illustration important Ivory Tower jacket and cover Journals Kingston Chronicle letter Lieutenant-Colonel Lennox London Lord Lieutenant Lord Rawdon lover's diary Manuscripts mind money master Montreal nature object Ottawa Over-Soul Perth philosophy pictorial Pierre Points Henry Pontiac poster printed proposed Province publishers Quebec Queen's Ralph Waldo Emerson Regiment Richmond Papers Richmond to Earl Rideau sense settlements Sir Gilbert Parker soul Toronto typographical universal views Village of Richmond volumes worships wrapper write wrote