The Tourism and Leisure Experience: Consumer and Managerial PerspectivesMichael Morgan, Peter Lugosi, J. R. Brent Ritchie Channel View Publications, 2010 - 237 páginas People do not buy products or even services; they purchase the total experience that the product or service provides. This book brings together established and emerging international scholars to provide systematic reviews and illustrative cases drawn from tourism, leisure, hospitality, sport and event contexts. The book provides a useful framework for focusing the goals and associated methodologies of future research efforts and for implementing the results of these efforts. |
Conteúdo
morg_01 | 3 |
morg_02 | 27 |
morg_03 | 43 |
morg_04 | 59 |
morg_part2 | 79 |
morg_05 | 81 |
morg_06 | 99 |
morg_07 | 117 |
morg_08 | 137 |
morg_part3 | 161 |
morg_09 | 163 |
morg_10 | 182 |
morg_11 | 202 |
morg_12 | 218 |
Outras edições - Ver todos
The Tourism and Leisure Experience: Consumer and Managerial Perspectives Michael Morgan,Peter Lugosi,J.R. Brent Ritchie Visualização parcial - 2010 |
The Tourism and Leisure Experience: Consumer and Managerial Perspectives Michael Morgan,Peter Lugosi,J. R. Brent Ritchie Prévia não disponível - 2010 |
Termos e frases comuns
academic activities Amish analysis Annals of Tourism approach argued aspects Autoethnography behaviour brand Business chapter concept construction consumption context create customers destination dimensions discussion Elkhart County emotional environment escape evaluation Experience Economy experience management experiential experiential marketing Harvard Business School heritage identity images important individual industries interaction International Journal interpretation involved Jennings Journal of Hospitality leisure and tourism leisure experiences lifestyle travellers London marketing meanings memorable experiences memories Memory-work Monmouthshire Morgan Moscardo motivations narratives neighbourhood one’s organisations Pearce & Foster perceptions perspective Pine & Gilmore place experiences Qualitative Research quality tourism experiences relationships respondents restaurant Ritchie Roggenbuck role Ryan sense of place sensory experiences SMTBs social souvenirs space staff stories and themes suggests sustainable sustainable competitive advantage theory tourism and leisure Tourism Geographies Tourism Management tourism memorabilia Tourism Research tourist experience understanding visitor experiences Wales Wang Welsh language