Lectures in the Forum in Industrial Journalism at the New York University, Season of 1915: Under the Auspices of the New York Trade Press AssociationAdvertising & Selling Magazine, Incorporated, 1915 - 130 páginas A record of the beginnings and development of industrial journalism in America -- Introduction. |
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Lectures in the Forum in Industrial Journalism at the New York University ... New York Trade Press Association Visualização completa - 1915 |
Lectures in the Forum in Industrial Journalism at the New York University ... New York Trade Press Association Prévia não disponível - 2016 |
LECTURES IN THE FORUM IN INDUS New York Trade Press Association,Forum in Industrial Journalism (1914/15 Prévia não disponível - 2016 |
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adver American Printer Barnum better business journalism business papers business press buyer cents circulation class journal class paper columns commercial Company consumer coöperation cost course daily press dealer desk devoted dollars Dry Goods Economist Dry Goods Reporter efficient engineering experience fact factor field Forum in Industrial give idea illustration important Industrial Journalism Industrial Press interest Iron Age jobber keep kind Lecture magazines manager manufacturer matter means mechanical ment merchandising methods ness newspaper opportunity P. T. Barnum printing progress Quebec bridge readers reading retailer Rotary Printing Press sell served Standards of Practice subscriber subscription success sumer technical journals technical paper technical press things tion to-day trade and technical trade journal trade or technical trade paper Trade Press Association Truth in Advertising typographic write York City York University
Passagens mais conhecidas
Página 113 - Ideals are like stars. You will not succeed in touching them with your hands, but like the seafaring man on the ocean desert of waters, you choose them as your guides, and following them, you reach your destiny.
Página 104 - ... 5. To decline any advertisement which has a tendency to mislead or which does not conform to business integrity. 6. To solicit subscriptions and advertising solely upon the merits of the publications.
Página 109 - And," continued the woman, anxiously, " do you make any inquiries as to the origin of the fire ? " " Certainly," was the prompt reply, " we make the most careful inquiries, madam.
Página 105 - Is it real news?" 5. To decline any advertisement which has a tendency to mislead or which does not conform to business integrity. 6. To solicit subscriptions and advertising solely upon the merits of the publication. 7. To supply advertisers with full information regarding character and extent of circulation, including detailed circulation statements, subject to proper and authentic verification. 8. To co-operate with all organizations and individuals engaged in creative advertising work. 9. To...
Página 111 - ... to earn a little and to spend a little less, to make upon the whole a family happier for his presence, to renounce when that shall be necessary and not be embittered, to keep a few friends but these without capitulation — above all, on the same grim condition, to keep friends with himself — here is a task for all that a man has of fortitude and delicacy.
Página 104 - The publisher of a business paper should dedicate his best efforts to the cause of Business and Social Service, and to this end should pledge himself : 1. To consider, first, the interests of the subscriber.
Página 104 - To eliminate, in so far as possible, his personal opinions from his news columns, but to be a leader of thought in his editorial columns, and to make his criticisms constructive. 4. To refuse to publish "puffs...
Página 101 - ... product. The idea of perfection is not involved in standardization. The standard method of doing anything is simply the best method that can be devised at the time the standard is drawn.
Página 104 - Service, and to this end should pledge himself : 1. To consider, first, the interests of the subscriber. 2. To subscribe to and work for truth and honesty in all departments. 3. To...
Página 1 - Lectures in the forum in industrial journalism at the New York university, season of 1915, under the auspices of the New York trade press association, with an introduction by Albert Frederick Wilson . . . New York, Advertising & selling magazine, inc., 1915. 130 p. illus. (facsiras.) diagr. 23ec"'.