How to Speak, how to ListenMacmillan, 1983 - 280 páginas Briefly describes the need for communicating and treats the art of rhetoric, "sales talk," lecturing, and other types of instructive speech. Explains preparation and delivery of speech, with examples, including three essential factors of persuasion: ethos, pathos, and logos. |
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Página 26
... persuasion in all its myriad forms is salesmanship . I am , therefore , going to adopt the lowly phrase " sales talk " as the name for the kind of speaking to others that involves persuasion with an eye on some practical result to be ...
... persuasion in all its myriad forms is salesmanship . I am , therefore , going to adopt the lowly phrase " sales talk " as the name for the kind of speaking to others that involves persuasion with an eye on some practical result to be ...
Página 30
... persuasion , in this case an effort to persuade potential customers to buy the product advertised ? Again they nodded . Well , then , I went on , Aristotle is the master of that art - the art of persuasion - about which he wrote a ...
... persuasion , in this case an effort to persuade potential customers to buy the product advertised ? Again they nodded . Well , then , I went on , Aristotle is the master of that art - the art of persuasion - about which he wrote a ...
Página 33
... persuasion . I had succeeded in establishing my own ethos with them before I started to explain the role that ethos , pathos , and logos play in persuasion . And that is what I hope I have just done with you by telling you these two ...
... persuasion . I had succeeded in establishing my own ethos with them before I started to explain the role that ethos , pathos , and logos play in persuasion . And that is what I hope I have just done with you by telling you these two ...
Conteúdo
The Untaught Skills | 3 |
The Solitary and the Social | 12 |
PART TWO UNINTERRUPTED SPEECH | 19 |
Direitos autorais | |
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able achieve active agreement aims animals answer session Antony argument Aristotle artificial intelligence asked Aspen Aspen Institute attention audience basic schooling brain brutes Brutus business conferences Caesar called capital Communist Manifesto conceptual thought conclusions conversation course delivered Descartes difference in kind disagreement discussion economic effective effective listening effort emotional ence engage equality ethos Harvey Cushing human identity hypothesis incarnate angel instructive speech intellectual involved issue labor labor power learning lecture liberty machines matter means meeting of minds ment moderator neurophysiology never notes occasion one's participants person persuasion political practical production purpose pursuits of leisure question and answer reader reasons rhetoric rules sales talk schooling seminar silent listening skill social speaker speaking and listening Syntopicon teaching things tion tive Turing Turing test two-way talk understanding uninterrupted speech wealth wish words writing and reading written