Appropriating English: Innovation in the Global Business of English Language TeachingPeter Lang, 2002 - 274 páginas English seems to be becoming the global language as a result of the massive socio-economic, cultural, and technological changes that have been struggled over since the 1950s. For teachers of English to speakers of other languages and for those involved in the education of such teachers, trying to understand the changes brought by the globalization, commodification, and technologization of English language teaching (ELT) is a major challenge in itself. Given the acceleration in language extinction and knowledge death, developing principled responses to these changes is ridden with significant complications and dangers. Appropriating English explores challenging possibilities for teachers and teacher educators in the transnational ELT market, providing a basis for informing and mobilizing innovations in the business of teaching English language and literacy to speakers of other languages. While the demand for English grows, its effects on other peoples, their languages, and their knowledge are not always positive. Appropriating English adds to the calls for a paradigmatic innovation in the ELT industry. Michael Singh, Peter Kell, and Ambigapathy Pandian offer a new perspective for reinventing the project of globalizing English that situates it within a framework of risk analysis and provides workpoints for making use of multivocal, hybridized Englishes and new digital technologies to help sustain the linguistic diversity of humanity. |
Conteúdo
Trends in the Business of Teaching English | 53 |
Chapter 4 | 77 |
Chapter 5 | 105 |
Direitos autorais | |
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action learning Anglo-ethnic Anglocentrism Anglophone Appropriating English Asia Asian Australian government Bahasa Ingerris Bahasa Malaysia bilingual biolinguistic British Council British English Bumiputra challenges changes colonial colonialist communities competition context corporate countries created critical critique cultural curriculum dominance economic ELT businesses ELT industry ELT market ELT products ELT providers Embassy CES emerging endangered languages engage English empire English language teachers English-only global multilingualism globalising English Indigenous innovation integrated interests internationalisation Internet involves issues knowledge economy knowledge production language education language rights learning linguistic diversity literacies localisation Mahathir Malay Malaysian English monolingual multi-vokal multivocal Englishes nation-state neo-liberal operations opportunities organisations pedagogy Penang Pennycook 1998 pos-kolonial practices products and services programmes project of globalising racist recognise regressive parochialism risks role schools second language social speakers standardised English strategies sustainability teaching technologies transnasional transnasional ELT transnational ELT universities US/American English White Australia politics worldwide