Communication TechnologySimon and Schuster, 11 de jun. de 1986 - 273 páginas The Series in Communication Technology and Society is an integrated series centering on the social aspects of communication technology. Written by outstanding communications specialists, it is designed to provide a much-needed interdisciplinary approach to the study of this rapidly changing field. The industrial nations of the world have become Information Societies. Advanced technologies have created a communication revolution, and the individual, through the advent of computers, has become an active participant in this process. The "human" aspect, therefore, is as important as technologically advanced media systems in understanding communication technology. The flagship book in the Series in Communication Technology and Society, Communication Technology introduces the history and uses of the new technologies and examines basic issues posed by interactive media in areas that affect intellectual, organization, and social life. Author and series co-editor Everett M. Rogers defines the field of communication technology with its major implications for researchers, students, and practitioners in an age of ever more advanced information exchange. CONTENTS The Changing Nature of Human Communication What Are the New Communication Technologies? History of Communication Science Adoption and Implementation of Communication Technologies Social Impacts of Communication Technologies New Theory New Research Methods Applications of the New Communication Technologies |
Conteúdo
What Are the New Communication Technologies? | 23 |
Application of the New Communication | 50 |
History of Communication Science | 68 |
Adoption and Implementation of Communication | 116 |
Innovation Clusters and the Hot Market | 132 |
Summary | 147 |
New Theory | 194 |
New Research Methods | 216 |
References | 247 |
Index | 261 |
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Termos e frases comuns
American households ATMs audience cable television cable TV channels chapter Chicago Claude Shannon communica communication effects communication networks communication research communication scholars communication science communication scientists communication systems communication technologies computer bulletin board Cooley cybernetic Czitrom degree Dewey diffusion dividuals evaluation example farmers film Green Thumb system home computer Hovland human communication hypodermic needle model important individuals information gap Information Society innovation process intellectual interactive cable interactive communication interpersonal investigation Kurt Lewin Lasswell Lazarsfeld Lewin linear model mass communication mass media Mead media effects microcomputers model of communication munication munication technologies network analysis newspapers nologies Norbert Wiener occurred Park participants percent problems programming puter Qube radio rate of adoption Rogers role satellite Shannon Silicon Valley social impacts social science sociology teachers teleconferencing telephone teletext Third World unit of analysis University users usually utilized VCRs video cassette recorders videotext videotext system Weaver Wilbur Schramm

