Arthur W. Page: Publisher, Public Relations Pioneer, Patriot

Capa
Anvil Publishers, Inc., 2001 - 427 páginas
Noel Griese has written the definitive biography of public relations pioneer Arthur W. Page, whose father Walter H. Page with Frank N. Doubleday in 1900 created the publishing house of Doubleday, Page & Co. Arthur Page joined the firm as a reporter on the World's Work magazine after graduating from Harvard in 1905. In 1913, when his father was named U.S. ambassador to Great Britain, Arthur Page became editor of the World's Work. He remained with Doubleday until 1926 except for one break during World War I during which he served on the propaganda staff of Gen. John J. "Black Jack" Pershing. In 1927, he left Doubelday to become the public relations vice president of AT&T, then America's largest corporation. A close friend of Henry L. Stimson, Page during World War II headed the Joint Army and Navy Committee on Welfare and Recreation, which oversaw such morale activities as the American Red Cross, USO, Yank magazine, the Stars & Stripes newspaper, Army films and other activities. He went to England in 1944 to oversee troop information for the Normandy Invasion. In 1945, he wrote the news release announcing the first use of the atom bomb at Hiroshima. Page retired from AT&T at the end of 1946. From then until his death in 1960, he was an eminent public relations consultant and a founder of Radio Free Europe. Noel Griese's biography has been selected to the Knowledge Is Power short list of the best books ever written on the subject of public relations.
 

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Conteúdo

The Training of Another American
1
Magazine Reporter to Worlds Work
29
Meeting with the power elite
35
Metamorphosis from writer
42
Endnotes
49
Propagandist for the Allies
59
Bearing the Presidential standard
70
Early service to education
76
Myrdal and the American Dilemma
207
In service to higher education
214
Stimson becomes FDRs war secretary
221
World War II through Retirement
229
Preparing fighting forces for
242
Privy to Manhattan Project secrets
248
Helping to develop Pentagon public
254
Guiding wartime ATT public
260

Endnotes
83
The New ATT Vice President
89
The new vice president takes charge
104
Building an ethical public
114
Scientific monitoring
121
Trustee of Vassar Teachers College
128
Husband father and friend
132
Slashing the employee force
146
Conversion from Democrat
161
The FCC Investigation Years
177
envy
192
Hostile to the New Deal
201
Adding Kennecott Copper
269
Higher education and building
275
Consultant and Philanthropist
287
Last years of service to the Chase
299
The Prudential and Westinghouse
312
The Eisenhower Cabinet Report
318
Overseer of Harvard and other
327
Cold Warrior 19461960
343
Selected Bibliography
403
Index
413
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Sobre o autor (2001)

Noel L. Griese, APR, is a writer and consultant. He is the editor of the monthly "Crisis Counselor" newsletter, and has written four books about public relations. He taught the subject for a number of years at the journalism schools at the Universities of Wisconsin and Georgia. He has more than 25 years of experience as a public relations exec.

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