Understanding Global Cultures: Metaphorical Journeys Through 28 Nations, Clusters of Nations, and ContinentsSAGE, 2004 - 459 páginas Understanding Global Cultures, Third Edition presents the cultural metaphor as a method for understanding the cultural mindsets of a nation, a cluster of nations, and even of a continent. This method involves identifying some phenomenon, activity or institution of a culture that all or most of its members consider important and with which they identify closely. Metaphors are not stereotypes; rather, they rely upon the features of one critical phenomenon of a culture to describe the entire culture. The characteristics of the metaphor then become the basis for describing and understanding the essential features of the culture. For example, the Italians invented the opera and love it passionately. Five key characteristics of the opera are the overture, spectacle and pageantry, voice, externalization, and the interaction between the lead singers and the chorus. These features are used to describe Italy and its cultural mindset. Thus the metaphor is a guide or map that helps such outsiders as students, travelers, and managers on short-term and long-term assignments understand quickly what members of a culture consider important. |
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Termos e frases comuns
activities African American areas Australia balik kampung ballet Bedouin behavior Belgians Brazil Brazilians British bullfight bush taxi Canadian Catholic century chapter Chinese church cities coffeehouse collectivism concept Confucian conversation cultural metaphor dance Dance of Shiva developed economic emotional emphasize English ethnic groups European example expected feel fiesta football forcados French frequently friends German hawker centers Hindu Hofstede's immigrants important Indian individual Irish Islam Israel Israeli Italians Japan Japanese Japanese garden kibbutz kimchi Koreans language large number living major Malaysians managers Mexicans modern Muslim nations nature negotiations Nigerian party person Polish political polychronic population Portugal Portuguese power distance ranking reflects region relationships religion religious ritual role rules Russian samba Saudi Shiva Similarly social social democracy society Spain Spaniards Spanish Sweden tend Thai Thailand tion traditional Turkish understand United values village Wallonian Western wine women
Passagens mais conhecidas
Página xiii - If we are right in suggesting that our conceptual system is largely metaphorical, then the way we think, what we experience, and what we do every day is very much a matter of metaphor.