The Secret of the
New Figure

is to have your modiste
fit your new gowns over

The New Dip-Hip Style

GD

Justrite

CORSETS

Gowns fitted over this
style corset have an air
of elegance and distinc-
tion not obtained in any
other way.

Remember this

Ask your dealer to show you
the Dip-hip G.-D. Justrite
Corset, or send for our "Book
of Styles."

GAGE-DOWNS COMPANY

268 Fifth Avenue, CHICAGO

The

he sweetest thing on earth is the face of a little child. Its skin is exquisitely delicate, like the bloom of a ripe peach. Imagine washing a peach with colored and perfumed soap! Next to pure water, Ivory Soap is the purest and most innocent thing for a child's skin. No chemicals! No free alkali! Just a soft, snow-white puff of down, which vanishes instantly when water is applied.

IT FLOATS.

The drawing by Jessie Willcox Smith, reproduced above, was awarded first prize of Six Hundred Dollars in an artists' competition conducted by The Procter & Gamble Co.