Signifying Place: The Semiotic Realisation of Place in Irish Product Marketing

Through a socio-semiotic analysis of promotional materials used by both producers of quality products and their support organizations, this book investigates the use of imagery, especially images of place, in three contrasting regions of Ireland. It highlights the role of place (particularly rural) imagery in the promotion of handcrafts, compares this with the promotion of tourism services, and suggests some of the meanings which may be contacted through the use of such imagery.