Global Tourist BehaviorPsychology Press, 1994 - 271 páginas Global Tourist Behavior contains travel and marketing research that explores the integral global nature of tourism. The globalization of tourism has resulted in more culturally diverse travelers with different preferences, motivations, expectations, and needs, while at the same time worldwide movements toward democracy have made some locations more accessible than ever before. New diversity in global tourist behavior and the reciprocal interaction between travelers and destinations will pose new challenges and create new opportunities for tourism professionals. Global Tourist Behavior helps readers meet these challenges by providing unique and invaluable new research on global travel behavior as an integral component of travel and tourism marketing research. It features original, empirical research by tourism scholars representing a variety of locations worldwide, including North America, the Caribbean, Eastern Europe, Germany, Indonesia, Korea, the Netherlands, the United Kingdom, and Zambia. The geographically diverse chapters in Global Tourist Behavior present research on:
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Conteúdo
Introduction | 2 |
What Are We Doing? G J Ashworth and H Voogd | 5 |
Winston Husbands | 21 |
A Tale of MicroDestinations Stanley D Reid and Laurel J Reid | 39 |
Charles R Duke and Margaret A Persia | 61 |
Sheauhsing Hsieh Joseph T OLeary and Alastair M Morrison | 79 |
Paulo Rita and Luiz Moutinho | 101 |
An Assessment and Recommendationsfor Future Studies Frédéric Dimanche | 123 |
Ute Jamrozy and Muzaffer Uysal | 135 |
An Indonesian Case Study William C Gartner and Thamrin Bachri | 161 |
Tourists Knowledge of Barbadian Culture Graham M S Dann | 181 |
A Conceptual Model and the Case of the 1988 Seoul Olympics YangSoon Kang and Richard Perdue | 205 |
A New Positioning Strategy for Tourist Destinations Jonathan N Goodrich | 227 |
Ken W McCleary and David L Whitney | 239 |
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