Corporate Planning Theory and Practice

achieve acquisition action activities aims alternative analysis annual approach areas assessment assumptions basic Bradford University budget capital cash flow chapter chief executive co-ordination company's complete concept concerned corporate appraisal corporate planner corporate planning corporate strategy cost decision decision trees defined detailed discussed economic effect emphasises environment evaluation example expenditure factors financial planning firm future gap analysis growth identify implemented important improvement industry investment involved levels Long Range Planning long-term Management by Objectives manpower planning ment methods multi-national NET PRESENT VALUES objectives operating plans organisation personnel planning process planning system possible practice problems Procter & Gamble profit programme project plans risk situation Society for Long strategic planning subsidiary targets task techniques technological forecasting top management trends United Kingdom