Microeconomics for MBAs: The Economic Way of Thinking for ManagersCambridge University Press, 13 de fev. de 2006 - 689 páginas This is the first textbook in microeconomics written exclusively for MBA students. McKenzie/Lee minimizes attention to mathematics and maximizes attention to intuitive economic thinking. The text is structured clearly and accessibly: Part I of each chapter outlines the basic theory and Part II applies this basic theory to management issues. 'Perspective' sections in each chapter provide a new line of argument or different take on a business or policy issue, and carefully chosen topics and review questions are designed to spark lively and instructive debates. The accompanying DVD contains modules of Professor McKenzie talking informally with students, and elucidates complex lines of argument as well as acting as a revision aid. Throughout the book, McKenzie and Lee aim to infuse students with the economic way of thinking in the context of a host of problems that MBA students, as future managers of real-world firms, will find relevant to their career goals. |
Termos e frases comuns
average total cost behavior boss buyers cartel chapter competitive market competitors consumers contract corporate cost curve customers decisions demand curve dollar economic economists effect efficient elasticity employers equal equilibrium euros example exchange rate expand expected figure firm’s firms franchise fringe benefits given greater higher price hire important incentive income increase indifference curve individual industry interest investment less long-run lower managers marginal cost marginal cost curve marginal revenue market demand maximizing means minimum wage monopolist monopolistically competitive monopoly power output level owners percent perfect competition price discrimination Prisoner's Dilemma problem production profits quantity demanded reason reduce relatively residual claimant rise risk sell sellers shift shirking sloping suppliers supply and demand supply curve takeover tariff textiles theory trade units utility variable cost wage rate workers
Referências a este livro
In Defense of Monopoly: How Market Power Fosters Creative Production Richard B. McKenzie,Dwight R. Lee Visualização parcial - 2008 |