Microeconomics for MBAs: The Economic Way of Thinking for Managers

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Cambridge University Press, 13 de fev. de 2006 - 689 páginas
This is the first textbook in microeconomics written exclusively for MBA students. McKenzie/Lee minimizes attention to mathematics and maximizes attention to intuitive economic thinking. The text is structured clearly and accessibly: Part I of each chapter outlines the basic theory and Part II applies this basic theory to management issues. 'Perspective' sections in each chapter provide a new line of argument or different take on a business or policy issue, and carefully chosen topics and review questions are designed to spark lively and instructive debates. The accompanying DVD contains modules of Professor McKenzie talking informally with students, and elucidates complex lines of argument as well as acting as a revision aid. Throughout the book, McKenzie and Lee aim to infuse students with the economic way of thinking in the context of a host of problems that MBA students, as future managers of real-world firms, will find relevant to their career goals.
 

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Conteúdo

I
1
II
48
III
99
IV
134
V
172
VI
219
VII
262
VIII
314
IX
347
X
381
XI
423
XII
476
XIII
526
XIV
567
XV
603

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Sobre o autor (2006)

Richard B. McKenzie is the Gerken Professor of Enterprise and Society in the Paul Merage School of Business, University of California, Irvine.

Dwight R. Lee is the Ramsey Professor of Economics and Free Enterprise in the Terry College of Business, University of Georgia.

Informações bibliográficas