The Tourism and Leisure Experience: Consumer and Managerial Perspectives

Capa
Dr. Michael Morgan, Dr. Peter Lugosi, Prof. J.R. Brent Ritchie
Channel View Publications, 1 de set. de 2010 - 264 páginas

People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way to remain competitive in markets where globalisation and technology have turned products and services into commodities. This book draws together academic and practitioner insights into the consumer experience by combining the perspectives of the tourist consumer with that of experience managers, supported by examples from tourism, leisure, hospitality, sport and event contexts. With contributions from established and emerging international scholars, it is organised into three sections: understanding experiences, researching experiences and managing experiences. It aims to provide students, researchers and managers with a stimulating overview of the current research and managerial issues in the field and as well as a resource to guide their further reading.

 

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Conteúdo

morg_01
3
morg_02
27
morg_03
43
morg_04
59
morg_part2
79
morg_05
81
morg_06
99
morg_07
117
morg_08
137
morg_part3
161
morg_09
163
morg_10
182
morg_11
202
morg_12
218
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Sobre o autor (2010)

Michael Morgan is Senior Lecturer at Bournemouth University and leader of the MA European Tourism Management programme delivered by a consortium of European universities. He has written and contributed to several books on Leisure and Tourism Marketing, including the latest edition (2009) of Marketing in Travel and Tourism with Victor Middleton and Alan Fyall. His current research activities into the experience of tourism have included the editing of special editions of the International Journal of Tourism Research and the Journal of Foodservice.

Peter Lugosi is Senior Lecturer at Bournemouth University. He has researched and published on a wide range of subjects including research ethics, hospitable spaces, consumer participation, hospitality and urban regeneration, entrepreneurship and organisational culture. His work appears in a number of journals including Qualitative Inquiry, Space and Culture, The Service Industries Journal and Urban Studies.

J. R. Brent Ritchie holds the Professorship in Tourism Management at the Haskayne School of Business, University of Calgary, and serves as Chair of the University of Calgary's World Tourism Education & Research Centre.

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