The Lean Startup: How Constant Innovation Creates Radically Successful Businesses
Penguin Books Limited, 6 de out de 2011 - 336 páginas
Most new businesses fail. But most of those failures are preventable.
The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.
The Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late.
Now is the time to think Lean.
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Avaliações de usuários
Review: The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful BusinessesComentário do usuário - Juan Carlos - Goodreads
Lean startup methods are nearly ubiquitous with startups and this is one of the books that started it all. Ler resenha completa
Review: The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful BusinessesComentário do usuário - Yuval Vered - Goodreads
Using the most common business terms, Eric Ries manages to facilitate the perceptual transition towards an effective & contemporary business management methodology, with plenty of insightful and engaging examples to boot. Highly recommended. Ler resenha completa