SNAP Selling: Speed Up Sales and Win More Business with Today's Frazzled Customers
Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. No matter how great your offering, you face the daunting task of making yourself appear credible, relevant, and valuable. Now, internationally recognized sales strategist Jill Konrath shows how to overcome these obstacles to get more appointments, speed up decisions, and win sales with these short-fused, frazzled customers. Drawing on her years of selling experience, as well as the stories of other successful sellers, she offers four SNAP Rules: -Keep it Simple: When you make things easy and clear for your customers, they'll change from the status quo. -Be iNvaluable: You have to stand out by being the person your customers can't live without. -Always Align: To be relevant, make sure you're in synch with your customers' objectives, issues, and needs. -Raise Priorities: To maintain momentum, keep the most important decisions at the forefront of their mind. SNAP Selling is an easy-to-read, easy-to-use guide for any seller in today's increasingly frenzied environment. |
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LibraryThing Review
Comentário do usuário - GShuk - LibraryThingWhat I like about this book is she focuses on the buyer’s decision process and how sales people can bring value. While there are many good points in this book not sure why so many people on Amazon gave it a 5. Ler resenha completa
Conteúdo
Inside the SNAP Factors | |
Simple+ iNvaluable + Aligned + Priority | |
First Decision Overview | |
Capitalize on Trigger Events | |
Messages That Matter | |
Become Irresistible Right Away | |
Second Decision Overview | |
Maintain the Momentum | |
Success with the Second Decision | |
The Third Decision | |
Third Decision Overview | |
Selling to Hot Prospects | |
Make the Decision as Easy as Possible | |
Balancing the ValueRisk Equation | |
Be the One They Want to Work With | |
Chapter 16 Getting Off to a Good Start | |
Mind Over Chatter | |
Meetings That SNAP Crackle and | |
Assessing Business Value | |
Become the Expert They Cant Live Without | |
Using Your Smarts to Create Change | |
Be an Everyday Value Creator | |
Cut the Complexity | |
Getting the Business | |
Success with the Third Decision | |
Wrapping It | |
SNAP to | |
Acknowledgements APPENDIX SALES 2 0 RESOURCES | |
FREE RESOURCES FROMJILL KONRATH HAVE JILL KONRATH SPEAKAT YOUR NEXT EVENT | |
Outras edições - Ver todos
Snap Selling: Speed Up Sales and Win More Business with Today's Frazzled ... Jill Konrath Não há visualização disponível - 2010 |
SNAP Selling: Speed Up Sales and Win More Business with Today's Frazzled ... Jill Konrath Não há visualização disponível - 2012 |
Snap Selling: Speed Up Sales and Win More Business with Today's Frazzled ... Jill Konrath Não há visualização disponível - 2010 |
Termos e frases comuns
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