Marketing 7.0: A Guide for Thinking Marketers in the Age of AI

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John Wiley & Sons, 7 de abr. de 2026 - 240 páginas

Level up your marketing strategy by understanding how the human mind works in the age of artificial intelligence (AI)

Marketing 7.0 explores mind-centric marketing, a new approach that shifts the focus from AI-driven performance optimization to understanding how people think, connect, and buy. With the insights in this book, readers will be prepared to engage a new breed of consumers: the augmented human.

Written by Philip Kotler, one of the world's leading authorities on marketing, together with Hermawan Kartajaya and Iwan Setiawan from the leading marketing consulting firm MCorp, this book discusses ideas such as:

  • Why digitalization, AI, and immersive technology unlock the consumer mind
  • How performance marketing and AI obsessions kill authenticity
  • How to extract customer insights to design brand storytelling, value propositions, selling approaches, and customer experiences

Marketing 7.0 earns a well-deserved spot on the bookshelves of executives, business leaders, and marketers alike as a guide to marketing in the age of AI.

 

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Marketing 7.0: A Guide for Thinking Marketers in the Age of AI
Philip Kotler,Hermawan Kartajaya,Iwan Setiawan
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Termos e frases comuns

action algorithms aligns artificial intelligence audience augmented humans authenticity banner blindness become behavior brand building brand story brand storytelling buying campaign capture attention centric chatbots cognitive compass cognitive mapping cognitive science companies connection consumers contrast Costco create creative credibility cues customer engagement customer experience customer insights customer journey customer’s decisions deeper digital marketing drive effective emotional benefits empathy enables engage evaluate explore feel FIGURE filters focus formula framework helps marketers Hermawan Kartajaya heuristics human mind IKEA immersive technology influence interactions iPhone Iwan Setiawan loss aversion machines Marketing 7.0 memory mental mental accounting moments observation offer performance marketing Philip Kotler platforms product or service purchase relevant resonance reward brain rience risk role salespeople Selling 2.0 selling approach sensory shape shift social brain social media social proof stimuli thinking TikTok tion tomers trends understanding Uniqlo users value proposition

Sobre o autor (2026)

PHILIP KOTLER is the S.C. Johnson & Son Distinguished Professor (Emeritus) of International Marketing at Northwestern University's Kellogg School of Management. He is one of the world's leading authorities on marketing whose writing has helped define the subject for the past forty years.

HERMAWAN KARTAJAYA is the founder and Chairman of MCorp, the leading marketing consulting firm in Southeast Asia. He is also the founder of the World Marketing Council and one of the "50 Gurus Who Have Shaped The Future of Marketing" according to The Chartered Institute of Marketing.

IWAN SETIAWAN is the Group COO of MCorp, as well as a co-author on several books with Philip Kotler, including Marketing 3.0, Marketing 4.0, Marketing 5.0, and Marketing 6.0.

Informações bibliográficas

TítuloMarketing 7.0: A Guide for Thinking Marketers in the Age of AI
AutoresPhilip Kotler, Hermawan Kartajaya, Iwan Setiawan
EditoraJohn Wiley & Sons, 2026
ISBN1394329865, 9781394329861
Num. págs.240 páginas
  
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