Innovation and Entrepreneurship: Practice and Principles
Butterworth-Heinemann, 2007 - 253 páginas
Innovation and Entrepreneurship deals with 'what, when and why'; with policies and decisions; opportunities and risks,structures and strategies; staffing, compensation and rewards. In addition to managers in all types of business, lecturers and students of management and business studies will this a revealing and exciting work. Highly critical in approach, it is nevertheless a practical and illuminating study of a area crucial for today's world.
* A timeless classic from Peter F. Drucker,one of the world's leading management thinkers.
* Innovation and Entrepreneurship remains a key area of practice
* A bestseller in the Drucker Classic Collection