Once every decade a book comes along that becomes the standard in a field of study, the indispensable reference that every thoughtful practitioner must have on the shelf. Like Samuelson in Economics, Drucker in Management, and Porter in Strategy, Rayport and Jaworski have written what leaders in the New Economy are calling the standard in e-commerce strategy formulation. >“Finally someone has put it all together! These leading thinkers have put in one place a brilliant and comprehensive framework for thinking through, planning, teaching and managing e-Business. And – beyond that – this book is a portal to a stream of the most complete set of online, video, and other resources for e-Business learning to date. Great insights. Powerful tools.” Ralph Oliva, Executive Director of the Institute for the Study of Business Markets and Professor of Marketing, Pennsylvania State University>
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A FRAMEWORK FOR ECOMMERCE
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activities addition advertising allows analysis approach associated benefits brand build business model chapter communications companies competitive competitors connection consider consumer continued cost create decisions deliver delivery discussion e-commerce e-mail Economy effective environment example Exhibit experience firm flowers focus framework function growth Home identify implementation important increase industry innovation integrated interactive interest interface Internet investment leading metrics million needs offering offline operating opportunity organization percent performance profit proposition purchase Schwab Search segment selection sources step strategy success television tion traditional transaction types users