Competition Demystified: A Radically Simplified Approach to Business StrategyPenguin, 18 de ago. de 2005 - 416 páginas Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position. Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot? |
Conteúdo
ASSESSING COMPETITIVE ADVANTAGES | |
BIG WHERE IT COUNTS | |
NICHE ADVANTAGES AND THE DILEMMA OF GROWTH | |
PRODUCTION ADVANTAGES LOST 137 | |
GAMES COMPANIES PLAY | |
FEAR OF NOT FLYING | |
NO INSTANT GRATIFICATION | |
COOPERATION WITHOUT INCARCERATION | |
COOPERATION | |
VALUATION FROM A STRATEGIC PERSPECTIVE | |
CORPORATE DEVELOPMENT AND STRATEGY | |
THE LEVEL PLAYING FIELD | |
GAMES COMPANIES PLAY 160 | |
UNCIVIL COLA WARS 181 | |
INTO THE HENHOUSE | |
APPENDIX | |
INDEX | |
Outras edições - Ver todos
Competition Demystified: A Radically Simplified Approach to Business Strategy Bruce C. N. Greenwald,Judd Kahn Prévia não disponível - 2005 |
Competition Demystified: A Radically Simplified Approach to Business Strategy Bruce C. N. Greenwald,Judd Kahn Prévia não disponível - 2007 |
Competition Demystified: A Radically Simplified Approach to Business Strategy Bruce C. Greenwald,Judd Kahn Prévia não disponível - 2007 |
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